Carlos Parraga Growth Hacker - Paid Media Specialist

Growth Hacker

Erco Energy

Sep 2022 - Current (4 years 2 months)

- Developed and implemented growth strategies for Colombia, Panamá, and the US, focusing on innovative inbound advertising and SEO techniques.
- Conducted web page optimization and experimentation to enhance user experience and conversion rates.
- Led a team of Sales Development Representatives (SDRs), overseeing both inbound and outbound efforts, which allowed for a collaborative approach in refining strategies tailored specifically for the Colombian market, ultimately driving local market success.
- Utilized Notion as a central platform for team collaboration and project management, ensuring effective follow-ups and communication within the team, which enhanced our overall productivity and alignment on growth initiatives

International Marketing Leader

Erco Energy

Aug 2021 - Nov 2022 (1 year 4 months)

- Managed the development and execution of marketing strategies for both the Panamá and US markets, ensuring alignment with overall business objectives.
- In my role, I was responsible for crafting the outbound marketing strategy, which prominently featured cold calling as a key tactic. This approach enabled us to generate 5% of our leads through this new channel, demonstrating the effectiveness of diverse outreach methods in enhancing our marketing efforts.

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Marketing Manager

Huevofrito S.A.S

Nov 2020 - Aug 2021 (10 months)

- Completely directly relation with the client to create content for social networks, web pages and landings of the different clients.
- Analytical monitoring to generate new automated emailing / SMS strategies using Zapier.
- Management of budgets allocated by customers to be used in different social networks.
- Creation of strategies to improve the AARRR funnel to generate more loyalty and less churn.

Advertising Manager

Isla Rosa

Jan 2020 - May 2022 (2 years 5 months)

As an Advertising Manager, I was responsible for the development of compelling copies and engaging videos for our monthly marketing materials. I effectively managed Facebook Ads and email marketing campaigns, utilizing a variety of digital marketing tools to enhance our outreach and engagement. While my primary focus was on performance marketing and media buying, I also drew on my understanding of hospitality marketing to tailor our campaigns to the unique needs of our audience, particularly given our hotel's distinctive location in the middle of the sea. Additionally, I utilized Google Drive for collaborative project management and document sharing, ensuring seamless communication and organization within the team. This combination of skill

Advertising Manager

Central Apartamentos

Aug 2019 - Jan 2021 (1 year 6 months)

As an Advertising Manager, I was responsible for developing and implementing innovative advertising strategies that effectively engaged target audiences and maximized brand visibility. My role involved overseeing the creative process, ensuring that all campaigns aligned with our brand's vision and objectives. I utilized my communicative competence to foster collaboration among team members and stakeholders, enhancing our overall project execution. Additionally, I managed community engagement through various digital platforms, leveraging tools such as Meta Business Manager and Google Analytics to track performance and optimize our media buying strategies. While hospitality marketing may seem non-relevant, my experience in promoting long-stay

Creative Director - Responsible for the Marketing of Small Amazon Sellers

Marketplaces A2z

Oct 2018 - Oct 2019 (1 year 1 month)

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Digital Marketing Specialist

Huevofrito S.A.S

Oct 2017 - Jan 2021 (3 years 4 months)

- Developed and executed comprehensive digital marketing strategies across platforms such as Facebook Ads, Google AdWords, LinkedIn Ads, Mailchimp, and Waze, achieving improvements of up to 40% in acquiring new potential customers.
- Created and implemented automated email marketing campaigns utilizing Zapier and various advertising platforms to enhance engagement and conversion rates.
- Designed Webinar Funnels for multiple clients, integrating automated emails and remarketing campaigns to maximize audience reach and retention.
- Leveraged SEO (Search Engine Optimization) strategies, drawing on five years of experience to enhance online visibility and drive traffic to client campaigns, ensuring a holistic approach to digi

Carlos Parraga

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