Carlos Merizalde Cepeda

Carlos Merizalde Cepeda

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Growth Manager
Quito, Pichincha, Ecuador

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Full-time jobs
Starting at USD25/hour
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Timeline


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Job
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Education

Résumé


Jobs verified_user 0% verified
  • Virtual Latinos
    Associate Director of Acquisitions
    Virtual Latinos
    Jul 2025 - Current (1 year 4 months)
    As Associate Director of Acquisitions, I lead the strategic planning and execution of integrated acquisition initiatives, aligning cross-functional teams around shared revenue targets and expansion goals. I develop and implement advanced Business Intelligence frameworks, transforming data into actionable insights that guide performance forecasting and pipeline acceleration. Additionally, I oversee the acquisition and integration of new ad tech platforms, automation tools, and analytics solutions to future-proof the acquisition stack. I build and expand strategic partnerships to enhance brand reach, create co-marketing opportunities, and establish new lead-generation pipelines. My role also involves managing high-level vendor relationships,
  • Virtual Latinos
    Performance Manager
    Virtual Latinos
    Dec 2023 - Jul 2025 (1 year 8 months)
    - Developed and implemented comprehensive growth marketing strategies to drive customer acquisition across Performance Marketing, Paid, Outreach, Partnerships, and Cross-marketing channels.
    - Leveraged data-driven insights to identify optimization opportunities and continuously refined campaigns to enhance performance and ROI.
    - Managed demand generation campaigns and budgets, ensuring efficient resource allocation.
    - Led content teams focused on inbound traffic optimization, utilizing creative processes to enhance engagement.
    - Supervised campaign creation and budget optimization, achieving a remarkable X16 ROAS under my management.
    - Oversaw and managed a major performance marketing budget, successfully partn
  • Virtual Latinos
    Performance Lead
    Virtual Latinos
    May 2023 - Dec 2023 (8 months)
    -Fostered strategic partnerships and vendor relationships to augment marketing capabilities and growth opportunities. -Consistently met monthly KPI targets for lead generation and meetings secured. -Created a robust Performance Marketing strategy that acquired relevant purses, assuring the business growth.
  • Virtual Latinos
    Performance Specialist
    Virtual Latinos
    Oct 2022 - May 2023 (8 months)
  • Pacific Life
    Growth Marketing Manager
    Pacific Life
    Aug 2021 - Aug 2022 (1 year 1 month)
    -Oversaw a 7 figures budget. -Developed and implemented comprehensive growth marketing strategies to drive customer acquisition across diverse channels, such as digital advertising, social media, email marketing, SEO/SEM, field marketing, and partnerships. -Developed cross-marketing forecasts. -Implemented a dynamic KPI dashboard supporting three business verticals. -Spearheaded the establishment of a business board for external investment. -Managed pMax campaigns and budgets with a focus on resource efficiency. -Led content teams specializing in inbound traffic optimization. -Established key performance indicators (KPIs) and reporting structures, providing actionable insights and recommendations to senior leadership. -Regularly updated and
  • F
    Demand Gen Specialist
    Fenix Corp
    Jun 2021 - Aug 2023 (2 years 3 months)
    As a Demand Gen Specialist, I was responsible for developing and implementing targeted demand generation strategies to drive customer engagement and increase lead acquisition. I collaborated closely with the marketing team to create compelling content and optimize campaigns across various channels. Additionally, I contributed to managing a Shopify store for company merchandise and promotional products, which played a key role in a local expansion campaign, resulting in the sale of 200,000 promotional items within three months. While I participated in this initiative rather than leading the strategy, it provided valuable insights into e-commerce dynamics and customer preferences, further enhancing my ability to tailor demand generation effor
  • Bridge Structured Capital Networks  Bridge Trade Finance
    Performance Lead
    Bridge Structured Capital Networks Bridge Trade Finance
    Oct 2020 - Jun 2021 (9 months)
  • Scotiabank
    Paid Search Analyst
    Scotiabank
    Jul 2019 - Jun 2020 (1 year)
  • World Wildlife Fund
    Marketing Analyst
    World Wildlife Fund
    Dec 2018 - Sep 2019 (10 months)
  • World Wildlife Fund
    Marketing Communications Specialist
    World Wildlife Fund
    Oct 2018 - Dec 2018 (3 months)
  • World Wildlife Fund
    Marketing Intern
    World Wildlife Fund
    Sep 2018 - Nov 2018 (3 months)
  • Godsulting Vancouver
    Coordinador de Marketing
    Godsulting Vancouver
    Feb 2017 - Feb 2018 (1 year 1 month)
    - Reestructuración de la imagen de marca, manual de marca y diseño de identidad corporativa (vigente y en uso a la fecha).
    - Entrega bimensual de material promocional para la administración.
Education verified_user 0% verified
  • EF Language Abroad
    C2 English
    EF Language Abroad
    Jan 2023 - Dec 2023 (1 year)
  • Columbia University
    Digital Marketing Strategy, Executive Diploma
    Columbia University
    Jan 2023 - Dec 2023 (1 year)
  • Yale School of Management
    Certified Investment Management Analyst (CIMA, Private Banking
    Yale School of Management
    Jan 2021 - Dec 2022 (2 years)
  • Universidad de Palermo
    Bachelor's degree, Marketing/Marketing Management, General
    Universidad de Palermo
    Jan 2018 - Dec 2023 (6 years)
  • Thompson Rivers University
    Bachelor of Business Administration - BBA, Marketing
    Thompson Rivers University
    Jan 2017 - Dec 2021 (5 years)
  • University of Cambridge
    C2 - Business English
    University of Cambridge
    Jan 2015 - Dec 2016 (2 years)
  • U
    International Baccalaureate, Mathematical Statistics and Probability
    Unidad Educativa Internacional Letort IB
    Jan 2010 - Dec 2016 (7 years)