Growth-driven professional with a Master of Business Administration (MBA) from ESCP Europe (Paris/Berlin track) and a background as an Industrial Engineer from Universidad de Los Andes.
My passion lies in driving business growth and digital transformation through effective marketing strategies utilizing CRM tools, and data-driven indicators. I specialize in end-to-end marketing and sales funnel and lead generation driving digital initiatives and product requirements for marketing automation and sales operations.
I have experience in developing and executing fostering innovation, strategic product roadmaps, and optimizing sales lifecycles to drive lead generation. My expertise relies in aligning customer needs and stakeholders (business, digital, and IT) with product features through effective sprint planning has resulted in successful implementations.
Analytical, empathetic, and team-oriented person, who thrives in diverse and international environments. With a track record of developing sustainable business plans, I have improved operational structures and financial projections in South America and Germany, utilizing CRM and marketing strategies.
