Carlos González Ruiz

With over 10 years of experience in Marketing and Business Development, I help CODICE Technologies, a global provider of digital solutions for planning optimization in public transport, to expand its market presence and generate new revenue streams. I design and execute the commercial strategy, identify and pursue new business opportunities, and manage complex negotiations with senior-level executives. My marketing background enables me to understand the needs and expectations of different audiences and industries, and to leverage the appropriate and profitable marketing levers to drive demand and growth. I have successfully built a sales pipeline from zero to over 730k in three months, and established long-term relationships with customers in retail, healthcare, financial, compliance, aeronautics, and IT sectors. I am passionate about marketing, sales, and innovation, and I thrive in fast-paced and dynamic environments where I can apply my skills and knowledge in digital solutions, SaaS, customer experience, UI/UX, B2B-B2C, consultative selling, KAM, and lead generation.