Marketing Expense Analysis
Feb 2023 - Feb 2024 (1 year 1 month)
Analyzed user behavior on a website using activity metrics, session durations, and return frequency. • Examined historical visit, order, and cost records to gain insights into user behavior, such as daily, weekly, and monthly active users, session durations, and return frequency, assessing customer profitability over time. • Utilized Tableau to visualize data trends and enhance reporting capabilities, complementing the analysis performed with Python, Pandas, and Matplotlib, and providing a comprehensive view of user engagement and financial performance.