Carlos Eduardo Hryniewicz Estrella

Carlos Eduardo Hryniewicz Estrella

About

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Strategy + Operations leader focused on launching, scaling, and improving business performance | INSEAD MBA
São Paulo, State of São Paulo, Brazil

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Résumé


Jobs verified_user 0% verified
  • Draper University
    Resident Founder
    Draper University
    Oct 2025 - Nov 2025 (2 months)
  • allertai
    Strategic Advisor
    allertai
    Jun 2025 - Current (1 year 5 months)
    Atuação em estratégia, validação de produto e go-to-market para startup de inteligência artificial (early-stage).
  • Lamudicoid  Teman Tepercaya Cari Properti
    Head of Sales Operations
    Lamudicoid Teman Tepercaya Cari Properti
    Jan 2022 - Dec 2024 (3 years)
    Member of the senior management team reporting to the CEO. My department worked to support Lamudi Indonesia's three revenue-generating vertical business units and included 3 teams:

    - Sales Operations - Run by a Senior Manager, three analysts, and one associate
    - Feasibility & Research (Supply planning) - Run by a manager, two analysts, and four associates
    - Analytics

    Achievements:

    Leadership:
    - 2nd best business unit in Lamudi as measured by employee satisfaction and attrition rates
    - Coached, developed, and promoted 2 analysts

    Sales Ops:
    - Led a sales planning transformation by designing a territory optimization model, securing alignment from 5 department heads and CEO, a
  • Wright Partners
    Venture Lead
    Wright Partners
    Dec 2020 - Jul 2021 (8 months)
    Spearheaded the creation of a new fintech venture for a top-3 Malaysian telco, leading a 4-person team from concept to securing a $1.2M seed investment.
    - Directed the full product lifecycle, from initial market research and solution design in payments & lending to managing partnerships for the MVP build.
    - Validated the business model with an oversubscribed, revenue-generating pilot of 100+ customers, providing the core proof points to secure the investment.
  • amalan international Pte Ltd
    Chief Lending Officer
    amalan international Pte Ltd
    Sep 2019 - Aug 2020 (1 year)
    -Spearheaded the launch of a new business unit, developing and executing the go-to-market strategy for a consolidation loan product in the Indonesian market
    - Executive in charge of 5 departments: mediations (Operations, main revenue driver), refinancing (lead generation sales), partnerships (banks and partners), underwriting, and data
    - Managed 8 people including a Director and a Manager
  • Antler
    Founder in Residence
    Antler
    Jan 2019 - Mar 2019 (3 months)
    Planned a FinTech solution aimed at Startups and SMEs in Singapore.
  • Entrepreneur First
    Founder In Residence
    Entrepreneur First
    Jul 2018 - Oct 2018 (4 months)
    Founder of a pre-seed Fintech building KYC solutions to reduce fraud in consumer lending in Indonesia.
  • Guiabolso
    Head Of Customer Experience
    Guiabolso
    Sep 2017 - Jun 2018 (10 months)
    - Built and managed a team of 6 customer service analysts
    - Managed strategic projects to improve leding metrics resulting in a reduction of ~10% in loan default rates
    - Eliminated CS ticket backlog (300+ tickets), reducing response time to same-day
    - Standardized all department processes and built a centralized knowledge base with our best practices to optimize the team and speed up the onboarding of new agents
  • DROOTOO
    Summer Internship - Business Development
    DROOTOO
    Jul 2016 - Aug 2016 (2 months)
    MBA Summer Internship
  • Achieve
    Senior Business Analyst
    Achieve
    Jul 2014 - Oct 2015 (1 year 4 months)
    FinTech - debt relief, consumer lending, and mortgage loan comparison site.

    As part of the Corporate Strategy & Innovation team, I managed the Business Intelligence function and led several analytical projects focused on sales operations and improvements that increased revenues and client retention, and reduced costs across business units. Moreover, I was a key contributor to two funding rounds by producing analyses for investors.

    Highlights:
    - Increased sales close rates by 9% by architecting and deploying a predictive scoring algorithm that optimized web lead allocation based on agent performance
    - Created and managed the key reporting suite on business health, including cash and debt flow models, which ser
  • Achieve
    Business Analyst
    Achieve
    Nov 2012 - Jun 2014 (1 year 8 months)
  • Recology
    Financial Analyst
    Recology
    Jun 2012 - Aug 2012 (3 months)
    - Supported the group’s Controller and the Accounting and Finance team by creating and maintaining financial models used to generate several KPI reports including headcount, payroll, route statistics, and pricing
    - Pioneered the use of Excel VBA to automate multifaceted reports, achieving USD ~$50k+ in annual cost savings and improving overall data accuracy
  • ABBYY
    FP&A Analyst
    ABBYY
    Sep 2010 - Sep 2011 (1 year 1 month)
    - Strategized and created a retail pricing model, impacting the entire pricing strategy and securing North American market implementation after successfully lobbying global C-level stakeholders
    - Engineered an automated management reporting system in Excel VBA, streamlining reporting processes and empowering data-driven decision-making and performance management
    - Developed and presented comprehensive financial analysis and forecasts, enabling data-driven decision-making in Monthly and Quarterly Business Reviews
  • ABBYY
    FP&A Intern
    ABBYY
    Apr 2010 - Aug 2010 (5 months)
  • ADVISIA OCC Strategy Consultants
    Consultant
    ADVISIA OCC Strategy Consultants
    May 2007 - Jul 2008 (1 year 3 months)
    - Collaborated with cross-functional teams to devise and implement a new go-to-market strategy, including a cost-to-serve model a new territory planning model, for a major FMCG firm which led to a restructuring of the sales team (savings - US$ Millions per year) and in its leading product recovering its leading market share position
    - Performed competitive analysis and market research (Nielsen) to recommend commercial adjustments for a major FMCG firm, resulting in the recovery of the flagship product's market-leader position and increasing revenues by 10%+
    - Spearheaded the development of an enterprise valuation model as part of a business succession planning and restructuring initiative for a debt collections firm
  • Level Up Brasil
    Product Analyst
    Level Up Brasil
    Jan 2007 - May 2007 (5 months)
    - Promoted to Product Analyst (full-time) after successfully managing a project in a global cross-functional team of 5 people to release a new product in Brazil on time and on budget
    - Created and deployed a strategic process for evaluating market potential, directly supporting the launch of key products like Perfect World and Sudden Attack in Brazil, which was then adopted as the global standard
  • Level Up Brasil
    Project Management Intern
    Level Up Brasil
    Oct 2006 - Dec 2006 (3 months)
  • M
    Consultant
    MARE Logistics Consulting
    Apr 2005 - Jun 2005 (3 months)
    Built an algorithm to estimate freight costs for Natura Cosmetics, a top Brazilian MNC in the personal care industry.
  • I
    Teacher Assistant
    IPEN USP
    Mar 2004 - Jun 2005 (1 year 4 months)
    Assistant for all courses of a graduate diploma in Supply Chain Management.
  • D
    Founder
    Dirtel
    Oct 2003 - Jun 2005 (1 year 9 months)
    Started a small eCommerce operation selling office equipment and computer parts on an online marketplace (Mercadolivre) and on internet forums.
Education verified_user 0% verified
  • INSEAD
    Master of Business Administration (MBA, Business Administration and Management
    INSEAD
    Jan 2016 - Dec 2016 (1 year)
    Recognized as best global MBA by Financial Times for 2016 and 2017:
    http://rankings.ft.com/businessschoolrankings/insead?mhq5j=e3

    Singapore / France
  • UNIVERSITY OF CALIFORNIA BERKELEY
    International Diploma Program - Certificate, Finance & Project Management
    UNIVERSITY OF CALIFORNIA BERKELEY
    Jan 2009 - Jan 2010 (1 year 1 month)
  • Texas McCombs School of Business
    Summer School, International Business
    Texas McCombs School of Business
    Jul 2005 - Aug 2005 (2 months)
    Summer exchange program with international schools
  • FGV  Fundação Getulio Vargas
    Bachelor of Science - BS, Administração de empresas
    FGV Fundação Getulio Vargas
    Jan 2002 - Dec 2006 (5 years)
    Minors: Entrepreneurship / Strategy
Publications verified_user 0% verified
  • J
    The impacts of the use of Internet and other technologies on the Industrial sector in Brazil.
    Jan
    Only in Portuguese.

    The project was a snapshot of the current stage of adoption of the Internet and other Technologies by the industrial sector in Brazil at that time.