Hello, thank you for your interest in my profile. I am a marketing specialist with 10 years of experience. I develop marketing strategies for different types of businesses, based on what their needs are and other market factors that can help them to connect their commercial or editorial messages with the right audience.
For ecommerces, I keep improving the whole funnel performance, from acquisition to conversion, covering inbound and outbound areas like SEO, SEM, social media, email market- ing, ads, WPO, UX / UI ATL and BTL.
About Team Management:
As a marketing leader, I create a good environment where all employees can feel free to do their activities in a disciplined way and give them all the support they need to reach the compa- ny's goals.
In order to generate the right synergy to make possible the marketing actions, I mostly use Scrum and Design Thinking.
About tools I use frequently:
* Seo: Google Search Console, Semrush, Seoptimer, Screaming Frog, Keywords Everywhere and Keyword Surfer.
* WPO: Google PageSpeed.
* Front-end: Basic knowlegde in HTML, CSS and JavaScript.
* UX: Luchy Orange.
* AB and Multivariate Testing: Google Optimize and Optimizely.
* CMS: Hubspot, Wordpress, Vtex and Magento.
* Email Marketing: Hubspot, Emblue, Active Campaign and Mailchimp.
* Digital Analytic: Google Analytics, Admetricks, Adcuality, Comscore, Social Backers, Google Tag Manager and Supermetrics.
* Ad Managers: Google Ads, Google Ad Manager, Google Adsense, Meta Bussiness, X, Tik Tok and LinkedIn Bussiness.
* Ad Servers: Doubleclick Manager, Sysmekand Omniture SiteCatalyst.
* ATL Analytic: TGI, Monitor (IBOPE), TV Data and Reader Data CPI.
* Design & Audivisual: Photoshop Illustrator and Filmora.
If I am the right talent for your team, do not hesitate to contact me. Kind Regards!
