Carlos Acevedo

SEO Customer Success

LinkGraph

May 2024 - Current (2 years)

• Lead SEO and performance strategy for multiple client accounts, aligning search intent, messaging, and content architecture with business goals. • Translate performance data (GA4, GSC, keyword rankings) into strategic content and positioning adjustments. • Conduct technical and content audits to improve organic visibility and user engagement. • Develop analytical reports transforming data into actionable growth strategies for stakeholders. • Identify optimization opportunities to improve traffic quality, conversion rate, and retention.

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Head of Branding & Marketing

Imago coffee

Mar 2021 - May 2024 (3 years 3 months)

• Developed and refined the brand positioning and unique value proposition. • Built a digital growth strategy integrating SEO, content, and performance optimization. • Led iterative website and messaging tests to increase conversion rates. • Designed KPI frameworks to measure customer satisfaction, service efficiency, and overall performance. • Collaborated with agencies and cross-functional teams to align creative direction with revenue goals. • Strengthened brand identity across digital channels and in-store experience.

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Business Growth Consultant (20+ Clients)

Independent

Feb 2021 - May 2024 (3 years 4 months)

• Advised 20+ businesses on brand positioning, messaging clarity, and go-to-market strategies. • Developed value propositions aligned with customer psychology and competitive landscape. • Analyzed campaign performance and adjusted strategies to improve ROI. • Collaborated with internal teams to improve alignment between marketing and commercial goals.

Senior Marketing Analyst

West Química

Jul 2019 - Feb 2021 (1 year 8 months)

• Developed annual marketing plans aligned with sales drivers and channel objectives. • Managed and optimized ROI across campaigns and promotional initiatives. • Generated data-driven reports to guide executive decision-making. • Coordinated with agencies and sales teams to improve commercial results.

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Trade Marketing & CRM Analyst

cremhelado

Mar 2013 - Jul 2019 (6 years 5 months)

• Designed and executed commercial strategies based on key business KPIs. • Managed campaign ROI and performance reporting. • Strengthened relationships between brand and distribution channels. • Worked closely with design, advertising, and logistics partners. • Monitored customer service KPIs (response rates, satisfaction metrics). • Developed loyalty and retention initiatives based on customer insights. • Supported sales team with client analysis and performance tracking.

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