Carlos Acevedo

SEO Customer Success

LinkGraph

May 2024 - Current (2 years 6 months)

• Lead SEO and performance strategy for multiple client accounts, aligning search intent, messaging, and content architecture with business goals.
• Translate performance data (GA4, GSC, keyword rankings) into strategic content and positioning adjustments.
• Conduct technical and content audits to improve organic visibility and user engagement.
• Develop analytical reports transforming data into actionable growth strategies for stakeholders.
• Identify optimization opportunities to improve traffic quality, conversion rate, and retention.

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Head of Branding & Marketing

Imago coffee

Mar 2021 - May 2024 (3 years 3 months)

• Developed and refined the brand positioning and unique value proposition.
• Built a digital growth strategy integrating SEO, content, and performance optimization.
• Led iterative website and messaging tests to increase conversion rates.
• Designed KPI frameworks to measure customer satisfaction, service efficiency, and overall performance.
• Collaborated with agencies and cross-functional teams to align creative direction with revenue goals.
• Strengthened brand identity across digital channels and in-store experience.

Business Growth Consultant (20+ Clients)

Independent

Feb 2021 - May 2024 (3 years 4 months)

• Advised 20+ businesses on brand positioning, messaging clarity, and go-to-market strategies.
• Developed value propositions aligned with customer psychology and competitive landscape.
• Analyzed campaign performance and adjusted strategies to improve ROI.
• Collaborated with internal teams to improve alignment between marketing and commercial goals.

Senior Marketing Analyst

West Química

Jul 2019 - Feb 2021 (1 year 8 months)

• Developed annual marketing plans aligned with sales drivers and channel objectives.
• Managed and optimized ROI across campaigns and promotional initiatives.
• Generated data-driven reports to guide executive decision-making.
• Coordinated with agencies and sales teams to improve commercial results.

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Trade Marketing & CRM Analyst

cremhelado

Mar 2013 - Jul 2019 (6 years 5 months)

• Designed and executed commercial strategies based on key business KPIs.
• Managed campaign ROI and performance reporting.
• Strengthened relationships between brand and distribution channels.
• Worked closely with design, advertising, and logistics partners.
• Monitored customer service KPIs (response rates, satisfaction metrics).
• Developed loyalty and retention initiatives based on customer insights.
• Supported sales team with client analysis and performance tracking.

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Carlos Acevedo

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