Carina Tikoyan Global Communications at David Yurman | Georgetown Masters

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Global Marketing Associate

David Yurman

Dec 2023 - Current (2 years 7 months)

• Spearheaded the coordination of a high-profile NBA event in collaboration with PR, building strong relationships with athletes and talent managers to ensure seamless communication and engagement throughout the event. • Developed and executed a strategic content plan that integrated influencer marketing and brand partnerships with NBA athletes, resulting in a 20% increase in engagement across social media platforms. • Directed content strategy, creation, and scheduling for social platforms with over 1M+ followers, optimizing content calendars alongside the Global China team and achieving a 15% boost in social engagement. • Managed talent logistics and community engagement, amplifying event reach and increasing brand visibility in key m

Global Marketing Intern

APCO Worldwide

Sep 2023 - Dec 2023 (4 months)

• ◦ Contributed to content creation and strategy for APCO's COP28 campaign, writing press releases/copy and creating digital assets, ensuring cohesive branding across all channels. ◦ Supported the Global Marketing & New Business Team in executing creative projects, including social media graphics, brand identity development, and content creation for clients across sectors such as technology, luxury hospitality, and CPG. ◦ Conducted competitive analysis reports, actively contributing to APCO's rebranding efforts, and presented innovative ideas in team meetings that influenced firm-wide content strategies.

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Marketing Intern

Storica WinesFeast PR

May 2023 - Aug 2023 (4 months)

• Developed and executed influencer marketing campaigns in collaboration with Feast PR, increasing brand visibility for Armenian wine through partnerships with influencers and digital content creation. ◦ Created high-impact digital ads featured in prominent publications, including Forbes, enhancing brand awareness among U.S. consumers. ◦ Managed content strategy and creation for social media, resulting in a significant increase in follower growth and engagement on cross platforms. ◦ Conducted market research on consumer trends within the CPG and food & beverage sectors, providing valuable insights that informed future marketing strategies.

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Marketing Externship

LOral

Nov 2022 - Jul 2023 (9 months)

• Collaborated with a cross-functional team to develop a comprehensive AI-driven marketing strategy for CeraVe, including influencer partnerships and video content creation that enhanced product visibility. ◦ Developed a content strategy and delivered a compelling business pitch, focusing on competitive analysis and market opportunities, aligning the project with L'Oréal's broader marketing goals. ◦ Participated in

Social Media Intern

GEORGE MASON UNIVERSITY

May 2022 - Sep 2022 (5 months)

• Created and implemented a robust social media content strategy, leading to a significant increase in engagement across George Mason University's social platforms. ◦ Generated innovative content ideas for the university's website and collateral, incorporating research on industry trends and audience behavior, ensuring alignment with the brand voice and objectives. • Worked closely with George Mason's athletic department, creating content that featured athletes and showcased their achievements. ◦ Assisted with content creation and copywriting, ensuring consistency in messaging and optimizing content for target audiences across multiple channels.

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Real Estate Marketing Intern

Keri Shull Team

Jun 2021 - Aug 2021 (3 months)

• Developed in-depth knowledge of high-level real estate marketing strategies by collaborating with top-tier real estate investors, enhancing brand messaging and positioning in the luxury real estate market. ◦ Assisted in managing social media content for platforms with over 1M+ followers, optimizing content schedules to increase engagement and brand awareness under the direction of the Social Media Manager and Marketing Director. ◦ Conducted detailed market research to analyze industry trends, competitor strategies, and target audience preferences in the luxury real estate sector, contributing valuable insights for marketing initiatives and campaigns.

Marketing Intern

Trivision

Jan 2021 - Jun 2021 (6 months)

• Developed and produced engaging social media content focusing on marketing case studies to captivate the target audience, enhancing online engagement and brand presence. ◦ Played a key role in strategic planning and content creation across multiple social media platforms, driving increased user interaction and elevating overall brand awareness. ◦ Researched and analyzed emerging marketing trends, transforming insights into well-crafted blog posts published on the company's website, improving SEO performance and content value. ◦ Collaborated with the promotional outreach team to execute marketing campaigns, boosting brand visibility and strengthening client relationships through tailored, high-impact strategies.

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Content Marketing Manager

Healp.Co- Health-Tech

Jun 2017 - Current (9 years 1 month)

• Led content strategy and creation for digital campaigns, tracking KPIs to ensure the content remained relevant to a Gen Z audience, increasing user engagement by 30%. ◦ Developed engaging visuals using Canva and Adobe Creative Cloud, boosting brand visibility and ensuring consistent messaging across digital platforms. ◦ Optimized marketing calendars and digital campaigns, resulting in a 23% increase in user acquisition and retention through data-driven content strategies. ◦ Conducted competitive analysis and surveys, gathering over 1,000 responses, providing actionable insights to refine audience-targeted content.

Co-Founder

GEORGE MASON UNIVERSITY

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Vice President

Armenian Youth Federation

Carina Tikoyan

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