Carina Hieber

Carina Hieber

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Chief of Staff / Manager Strategy & Project at Media Impact GmbH & Co. KG | MSc at NOVA SBE
Berlin, Germany

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Jobs verified_user 0% verified
  • M
    Chief of Staff to the Managing Directors / Manager Strategy & Projects
    Media Impact GmbH Co KG
    Nov 2024 - Current (1 year)
    As Manager of Strategy & Projects/Chief of Staff, I manage strategic projects while providing comprehensive support to the executive leadership in day-to-day operations.
  • M
    Chief of Staff to the COO
    Media Impact GmbH Co KG
    Dec 2023 - Oct 2024 (11 months)
    Member of the Chief of Staff Pool at Media Impact, specializing in publisher business and strategic analyses.
  • M
    Project Manager at Axel Springer Brand Studios
    Media Impact GmbH Co KG
    Jul 2023 - Oct 2024 (1 year 4 months)
    As Project Manager, I led and oversaw cross-media advertising campaigns for the Axel Springer portfolio, ensuring seamless execution and alignment with client goals. • Created campaign reports, delivering actionable insights and KPIs to stakeholders. • Optimized workflows by integrating AI tools, boosting efficiency across project management. • Led the adoption of innovative technologies, including the successful implementation of Salesforce as a CRM and project management tool
  • M
    Junior Project Manager at Axel Springer Brand Studios
    Media Impact GmbH Co KG
    Apr 2022 - Jun 2023 (1 year 3 months)
  • h
    Online Marketing
    happybrush GmbH
    Jun 2021 - Aug 2021 (3 months)
    The happybrush GmbH is a young and dynamic startup based in Munich that works with the brand happybrush on the vision to make oral care more modern and simple. –Description of Tasks– • Performance tracking by analyzing and reviewing KPIs and preparing monthly and weekly reports using Amazon Seller Central, Shopify and weclapp • Supporting various online marketing campaigns: - Launch of happybrush Junior Products - Launch of the new Eco Vibe Toothbrush • Administration of the webshop in the content management system of Shopify • Sales analysis of products in the EAP system weclapp • Coordinating the affiliate management in Adcell • Elaborating a survey on the @gethappybrush Instagram channel using Typeform • Creating and publishing relevan
  • B
    Brand Communication MINI Deutschland
    BMW Group
    Aug 2019 - May 2020 (10 months)
    MINI is a British automotive brand owned by the German automotive company BMW since 2000. MINI Germany is the German national sales company of the BMW Group for the MINI Brand. With its Brands BMW is one of the world’s leading premium manufacturers of automobiles and motorcycles. –Description of Tasks– As part of the MINI brand communication team I performed a wide spectrum of Campaign Management, Aftersales, Social Media and Cooperation Management tasks: • Supporting the launch campaign of the first all-electric MINI: - Development of various on- and offline advertising materials for the national communication - Creation of communication materials for the MINI dealerships • Managing individual sub-projects within the market launch camp
  • P
    Employer Branding and Social Media Marketing Working Student
    ProSiebenSat Media SE
    Dec 2018 - Jan 2019 (2 months)
    Bachelor Thesis on the topic "Die Wirkung von Storytelling zur Vermittlung einer authentischen Employer Brand anhand einer qualitativen Inhaltsanalyse der Marke ProSiebenSat.1"
  • P
    Employer Branding and Social Media Marketing
    ProSiebenSat Media SE
    Jun 2018 - Nov 2018 (6 months)
    ProSiebenSat.1 is one of Europe's leading media companies with a strong e-commerce business. Its growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, its international program production and sales subsidiary, and a large commerce portfolio. As the leading German entertainment player ProSiebenSat.1 generates more than one billion video views per month with its online platforms and more than 45 million TV households in Germany, Austria and Switzerland enjoy its free and pay TV channels every day. –Description of Tasks– • Managing and maintaining the campaign "Faces of ProSiebenSat.1" • Organizing and planning shooting days • Managing all social media channels of ProSiebenSat.1 Karri
  • D
    Online Marketing Working Student
    Der Entrepreneurs Club eK
    Nov 2017 - May 2018 (7 months)
    The German Entrepreneurs Club is the most relevant network for successors and entrepreneurs in Germany, as well as a relevant contact for investments into German family-run businesses and SMEs. As an organization, it forms the framework for its several operational approaches. –Description of Tasks– I performed a wide range of online marketing, research and office tasks for the Online Portal “Karriere im Familienunternehmen”, an online platform for Germany's leading family businesses: • Identification and elaboration of possible online cooperations (e.g with Bloggers etc.) • Establishing and managing partnerships with universities • Creating Jobpostings on Social Media Channels • Development of other appropriate editorial online PR channe
  • a
    Corporate Controlling and Sales
    arwe Automotive GmbH
    Jun 2016 - Aug 2016 (3 months)
    Arwe Group is offering professional services to automotive manufacturers (e.g BMW, Mercedes, Porsche), car dealers, car rental companies (e.g Sixt), leasing companies and car sharing providers with more than 45 years of experience in vehicle processing, maintenance and logistics. –Description of Tasks– • Creating and improving Power Point Presentations for several sales projects • Analyzing and annotating tender documents • Assistance in controlling tasks: monthly appraisals, employee assessment, business analysis • Participation in the drawing up of offer letters • Introduction to the ELO Program (electronic filing system) • Attend visits of several locations to familiarize myself with operational processes and activities
  • A
    Marketing and Sales
    Allplastics Engineering Pty Ltd
    Feb 2015 - Apr 2015 (3 months)
    Allplastics Engineering Pty Ltd, is a privately owned Australian business specialising in the machining, fabrication and supply of thermoplastic materials for industrial, building and architectural applications. –Description of Tasks– I performed a wide spectrum of marketing, sales, research and office tasks and was exposed to the process of sales and customer service: • Creating webpages for new products and Projects using Joomla • Designing and issuing of Newsletter for new and existing products • Analyzing and reviewing web statistics and marketing channels • Implement Applications sections on website • Preparing database for E-Commerce launch • Preparing Sample Packs for businesses and Architects • Creating and improving Power Point
Education verified_user 0% verified
  • Nova School of Business and Economics
    Master of Science - MS, International Management
    Nova School of Business and Economics
    Sep 2020 - Jan 2022 (1 year 5 months)
    Nova School of Business & Economics is one of the leading business schools in Europe and #1 in Portugal in the areas of Economics, Finance and Management. A triple crown accredited institution with its Masters, Executive Education and MBA present in the main international rankings: AACSB accreditation, EQUIS accredited and Association of MBA’s. – Academic Program – • Highly practical program • Real-world business challenges • Lectures delivered by industry experts • Immersive Business Simulations and Marketing Consulting Projects
  • Florida International University
    Bachelor of Business Administration (BBA, International Business
    Florida International University
    Jan 2017 - Current (8 years 10 months)
    Florida International University College of Business is one of the foremost academic institutions of its kind, recognized and accredited by the AACSB. It is among the top 5% of elite business schools worldwide. – Description – • Semester abroad as an international exchange student • Courses: Financial Management, Organization & Management, Marketing • International Focus: Spanish Language • Ranked top 10 U.S Business School • FIU is among the top 10 largest universities in the U.S • Diverse community of students and faculty from around the world
  • Munich Business School
    Bachelor of Arts (B.A, International Business
    Munich Business School
    Jan 2015 - Dec 2019 (5 years)
    Munich Business School (MBS) is Germany’s leading state-approved private University of Applied Sciences in Munich. – Academic Program – • Focuses: Luxury Brand Management, International Marketing, Innovation Management • International Focus: Latin American and Spanish Business Studies and Culture • Semester Abroad: Florida International University in Miami, USA • Guest lectures by renowned experts • Social activities, events and project are integral parts of the study • Many Case Studies, Presentations, Projects, Scientific Papers, Simulations and Workshops – Achievements – • Social Project: Supporting Syrian Refugee Families in cooperation with the BayWa Foundation • Empiric Study: Asylum Rights in Germany • TOPSIM Business Simulati
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • T
      The Power of Controversy: Compensatory Consumption among younger and older consumers
      Jan 2021
    • D
      Die Wirkung von Storytelling zur Vermittlung einer authentischen Employer Brand anhand einer qualitativen Inhaltsanalyse
      Jan 2019
    • E
      Expatriates - Gestaltung eines effizienten Vergütungssystems für den Auslandseinsatz
      Jan 2018
    • T
      Theorien des Konsumentenverhaltens in der Luxusindustrie
      Jan 2016
    • W
      Wirkung von Enzymen in Waschmitteln, Lebensmitteln und der Medizin
      Jan 2013