Carina Hieber Chief of Staff / Manager Strategy & Project at Media Impact GmbH

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Chief of Staff to the Managing Directors / Manager Strategy & Projects

Media Impact GmbH Co KG

Nov 2024 - Current (1 year 6 months)

As Manager of Strategy & Projects/Chief of Staff, I manage strategic projects while providing comprehensive support to the executive leadership in day-to-day operations.

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Chief of Staff to the COO

Media Impact GmbH Co KG

Dec 2023 - Oct 2024 (11 months)

Member of the Chief of Staff Pool at Media Impact, specializing in publisher business and strategic analyses.

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Project Manager at Axel Springer Brand Studios

Media Impact GmbH Co KG

Jul 2023 - Oct 2024 (1 year 4 months)

As Project Manager, I led and oversaw cross-media advertising campaigns for the Axel Springer portfolio, ensuring seamless execution and alignment with client goals. • Created campaign reports, delivering actionable insights and KPIs to stakeholders. • Optimized workflows by integrating AI tools, boosting efficiency across project management. • Led the adoption of innovative technologies, including the successful implementation of Salesforce as a CRM and project management tool

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Junior Project Manager at Axel Springer Brand Studios

Media Impact GmbH Co KG

Apr 2022 - Jun 2023 (1 year 3 months)

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Online Marketing

happybrush GmbH

Jun 2021 - Aug 2021 (3 months)

The happybrush GmbH is a young and dynamic startup based in Munich that works with the brand happybrush on the vision to make oral care more modern and simple. –Description of Tasks– • Performance tracking by analyzing and reviewing KPIs and preparing monthly and weekly reports using Amazon Seller Central, Shopify and weclapp • Supporting various online marketing campaigns: - Launch of happybrush Junior Products - Launch of the new Eco Vibe Toothbrush • Administration of the webshop in the content management system of Shopify • Sales analysis of products in the EAP system weclapp • Coordinating the affiliate management in Adcell • Elaborating a survey on the @gethappybrush Instagram channel using Typeform • Creating and publishing relevan

Brand Communication MINI Deutschland

BMW Group

Aug 2019 - May 2020 (10 months)

MINI is a British automotive brand owned by the German automotive company BMW since 2000. MINI Germany is the German national sales company of the BMW Group for the MINI Brand. With its Brands BMW is one of the world’s leading premium manufacturers of automobiles and motorcycles. –Description of Tasks– As part of the MINI brand communication team I performed a wide spectrum of Campaign Management, Aftersales, Social Media and Cooperation Management tasks: • Supporting the launch campaign of the first all-electric MINI: - Development of various on- and offline advertising materials for the national communication - Creation of communication materials for the MINI dealerships • Managing individual sub-projects within the market launch camp

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Employer Branding and Social Media Marketing Working Student

ProSiebenSat Media SE

Dec 2018 - Jan 2019 (2 months)

Bachelor Thesis on the topic "Die Wirkung von Storytelling zur Vermittlung einer authentischen Employer Brand anhand einer qualitativen Inhaltsanalyse der Marke ProSiebenSat.1"

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Employer Branding and Social Media Marketing

ProSiebenSat Media SE

Jun 2018 - Nov 2018 (6 months)

ProSiebenSat.1 is one of Europe's leading media companies with a strong e-commerce business. Its growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, its international program production and sales subsidiary, and a large commerce portfolio. As the leading German entertainment player ProSiebenSat.1 generates more than one billion video views per month with its online platforms and more than 45 million TV households in Germany, Austria and Switzerland enjoy its free and pay TV channels every day. –Description of Tasks– • Managing and maintaining the campaign "Faces of ProSiebenSat.1" • Organizing and planning shooting days • Managing all social media channels of ProSiebenSat.1 Karri

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Online Marketing Working Student

Der Entrepreneurs Club eK

Nov 2017 - May 2018 (7 months)

The German Entrepreneurs Club is the most relevant network for successors and entrepreneurs in Germany, as well as a relevant contact for investments into German family-run businesses and SMEs. As an organization, it forms the framework for its several operational approaches. –Description of Tasks– I performed a wide range of online marketing, research and office tasks for the Online Portal “Karriere im Familienunternehmen”, an online platform for Germany's leading family businesses: • Identification and elaboration of possible online cooperations (e.g with Bloggers etc.) • Establishing and managing partnerships with universities • Creating Jobpostings on Social Media Channels • Development of other appropriate editorial online PR channe

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Corporate Controlling and Sales

arwe Automotive GmbH

Jun 2016 - Aug 2016 (3 months)

Arwe Group is offering professional services to automotive manufacturers (e.g BMW, Mercedes, Porsche), car dealers, car rental companies (e.g Sixt), leasing companies and car sharing providers with more than 45 years of experience in vehicle processing, maintenance and logistics. –Description of Tasks– • Creating and improving Power Point Presentations for several sales projects • Analyzing and annotating tender documents • Assistance in controlling tasks: monthly appraisals, employee assessment, business analysis • Participation in the drawing up of offer letters • Introduction to the ELO Program (electronic filing system) • Attend visits of several locations to familiarize myself with operational processes and activities

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Marketing and Sales

Allplastics Engineering Pty Ltd

Feb 2015 - Apr 2015 (3 months)

Allplastics Engineering Pty Ltd, is a privately owned Australian business specialising in the machining, fabrication and supply of thermoplastic materials for industrial, building and architectural applications. –Description of Tasks– I performed a wide spectrum of marketing, sales, research and office tasks and was exposed to the process of sales and customer service: • Creating webpages for new products and Projects using Joomla • Designing and issuing of Newsletter for new and existing products • Analyzing and reviewing web statistics and marketing channels • Implement Applications sections on website • Preparing database for E-Commerce launch • Preparing Sample Packs for businesses and Architects • Creating and improving Power Point

Carina Hieber

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