Valentina Cardona Mazo
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Valentina Cardona Mazo

Valentina Cardona Mazo  new_releases

About

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Media Buyer & Strategist
Medellin, Antioquia, Colombia

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Résumé

Jobs verified_user 12% verified
  • E
    Media Buyer
    Evestar
    Jul 2023 - Dec 2023 (6 months)
    Implementing marketing strategies and testing initiatives to drive client success. Writing comprehensive creative briefs and collaborating with creative teams to produce brand-aligned, conversion-focused assets. Leveraging copywriting skills for effective concept ideation and development of compelling creative assets. Structuring Meta Ads Accounts, following strategist guidelines, and uploading campaigns for optimal performance. Conducting market research to identify winning creative ideas and stay ahead of evolving market trends. Creating reports for clients, providing transparent insights into campaign performance. Updating Shopify code, creating conversions in Google Ads, implementing Tags in GTM, fixing Dynamic Remarketing, and utilizin
  • U
    Marketing & Sales verified_user Verified experience
    UADV Marketing
    Oct 2022 - Current (2 years 4 months)
  • U
    Marketing & Sales
    UADV Marketing
    Oct 2022 - Aug 2023 (11 months)
  • Jeans Colombianos
    Trafficker & digital strategist public Remote experience
    Jeans Colombianos
    Jul 2022 - Current (2 years 7 months)
    - I create traffic strategies for national and international customer acquisition - Digital Advertising Strategies - Avatars creation - Structuring traffic funnel - Copywriting and script writing - * Creativity and ideation for ads - Benchmarking and market research Jeans Colombianos is a company that has been manufacturing push-up jeans since 1988. Its processes and innovative designs have made it a benchmark of fashion and a world trend
  • Jeans Colombianos
    Trafficker & Digital Strategist
    Jeans Colombianos
    Jun 2022 - Aug 2022 (3 months)
    Jeans Colombianos is a company that has been manufacturing push-up jeans since 1988. Its processes and innovative designs have made it a benchmark of fashion and a world trend. My responsibilities included: * Digital Advertising Strategies * Avatars creation * Structuring Traffic Funnel * Copywriting, script writing * Creativity and Ideation for Ads * Benchmarking and Market Research
  • N
    Media Buyer and Marketing Strategist
    NYE Jeans
    Jan 2022 - Apr 2024 (2 years 4 months)
    Forecasting and implementing budgets based on performance metrics. Crafting and optimizing high-impact ad campaigns for direct-response sales processes. Directly communicating with client, reporting results, and creating strategies for driving business growth. Collaborating with creative teams to develop brand-aligned, conversion-focused assets. Leading marketing strategy and testing initiatives for continuous improvement.
  • N
    Trafficker and Marketing Strategist
    NYE Jeans
    Jan 2022 - Current (3 years 1 month)
  • T
    Social media manager & trafficker verified_user Verified experience
    Tipzty
    Mar 2021 - Current (3 years 11 months)
    - Social media strategies - Content creation - Funnel creation - Traffic strategies - Graphic design - Copywriting - Video and reels editing for social media - Presentations, brochures and pitch decks design - Social media management Tipzty mixes Digital and Physical shopping in top online shopping experiences
  • T
    Trafficker & Digital Strategist
    Tipzty
    Feb 2021 - Jan 2023 (2 years)
    Tipzty is a Start-Up founded in Medellín. It’s technology focuses on the Video-Commerce trend as a tool to accelerate the results of traditional e-Commerce stores. My responsibilities included: *Creation and update of digital strategies *Avatars creation *Creation of brand identity *Structuring Traffic Funnels *Monthly content calendar *Video creation *Social Media Management *Coverage of events with brands and influencers *Presentations, brochures and pitch decks design *Facebook Advertising (Market research, content creation for Ads, production, analysis and campaigns optimization) *Stories and posts design *Video and Reels editing for social media *Design, copywriting and assembly of funnels and landings using Funnel Flex, MasterTools
  • A
    Media Buyer and Marketing Strategist
    Airu (startup)
    Feb 2021 - Jan 2023 (2 years)
    Crafting and refreshing digital strategies to stay ahead of market trends. Bringing avatars to life for an immersive brand identity. Masterfully structuring Traffic Funnels to optimize user journeys. Orchestrating a captivating monthly content calendar with a focus on dynamic video creation. Conducting Social Media Management and collaborating with brands and influencers. Mastering Facebook Advertising, from research to campaign optimization. Designing visually compelling presentations, brochures, and pitch decks. Creating engaging social media content, including stories and posts. Leveraging tools like Funnel Flex, MasterTools, and Kartra for funnel design. Managing influencer collaborations and ensuring platform content stays fresh.
  • Jeans Colombianos
    Content Manager
    Jeans Colombianos
    Dec 2020 - Apr 2021 (5 months)
  • Jeans Colombianos
    Social Media Manager
    Jeans Colombianos
    Dec 2020 - May 2021 (6 months)
    - I was in charge of creating social media strategies for promotion the brand (Copywriting, content creation, design)
  • I
    Bilingual Community Manager
    Imaqina Creative Agency
    Aug 2020 - Dec 2020 (5 months)
    Foster and maintain positive relationships with the community through active engagement and timely responses. Develop and curate engaging content across various platforms. Organize and facilitate online or offline events to strengthen community bonds. Track and analyze community metrics, providing insights and recommendations for improvement.
  • i
    Community Manager
    imaqina
    Jul 2020 - Dec 2020 (6 months)
  • Lintellect
    English Second Language Teacher
    Lintellect
    Oct 2019 - Dec 2019 (3 months)
  • Lintellect
    Blog Editor, Writer and Translator
    Lintellect
    Oct 2019 - Dec 2019 (3 months)
  • V
    Community Manager
    VrBookIt
    Jul 2018 - Jun 2020 (2 years)
  • V
    Community Manager
    VrBookIt
    Jul 2018 - Mar 2020 (1 year 9 months)
Education verified_user 0% verified
  • Y
    Metriicas
    Yonnathan Vinasco
    Apr 2022 - Current (2 years 10 months)
  • S
    Inmersión E15K
    Sebastián Parra
    Mar 2022
    This formula is a proven, step-by-step process that shows you how to launch your product or service in precise detail.
  • B
    BeMaster
    BeMaster
    Jul 2021 - Current (3 years 7 months)
  • Crehana
    Community Management
    Crehana
    Apr 2020 - May 2020 (2 months)
  • Crehana
    Community Management, Digital Marketing
    Crehana
    Jan 2020
  • Institucion Universitaria ITM
    Recording Arts and Music Production, Music Management
    Institucion Universitaria ITM
    Jan 2018 - Jan 2022 (4 years 1 month)
  • S
    Comercio Internacional
    SENA - Servicio Nacional de Aprendizaje
    Jan 2017 - Dec 2017 (1 year)
  • Servicio Nacional del Aprendizaje-SENA
    International Trading, International Business
    Servicio Nacional del Aprendizaje-SENA
    Jan 2017 - Jan 2018 (1 year 1 month)
Awards verified_user 0% verified
  • U
    English Access Microscholarship Program
    U.S. Embassy in Colombia
    Jan 2014 - Dec 2015 (2 years)
    The English Access Microscholarship Program (Access) provides a foundation of English language skills to talented youth from economically disadvantaged sectors. This program gives participants skills that may lead to better jobs and educational prospects through after-school classes and intensive sessions. Participants also gain the ability to compete for and participate in future exchanges and study in the United States. The program was initiated in Colombia in 2009 and it is implemented by the bi-national centers.