Juan Camilo Echeverry Marmolejo UX/UI Designer

Product Designer

Balto

Sep 2025 - Dec 2025 (4 months)

• Designed and maintained scalable design systems ensuring consistency across web and mobile platforms, improving usability and conversion rates • Conducted UX research and customer journey analysis to identify pain points, optimizing end-to-end digital experiences. • Designed and iterated on the product, aligning features with brand identity, business objectives, and user needs. • Collaborated with cross-functional teams (tech, data, and founders) to drive innovation, establish workflows, and improve operational efficiency. • Designed and maintained scalable design systems ensuring consistency across web and mobile platforms, improving usability and conversion rates • Conducted UX research and customer journey analysis to identify pain poi

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Diseñador UX/UI

Makata Studio

Jun 2023 - Aug 2025 (2 years 3 months)

• Design the User Interface for multiple global clients, contributing to the launch of their web and mobile applications. • Collaborate with cross-functional teams to develop visually cohesive user interfaces, ensuring consistency across platforms and devices. • Implement design systems for products that previously lacked one, greatly improving team efficiency and timelines. • Conduct user testing and iterated on designs based on feedback, leading to enhanced usability and user satisfaction. Additionally, I utilized tools like ChatGPT and Midjourney to accelerate my workflow and create innovative assets, enhancing the overall design process and allowing for more creative exploration in my projects.

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User Interface Designer

Auslander Tech

Mar 2023 - May 2023 (3 months)

• Wireframing and mockup development. • User journey and User persona creation. • Define interaction models and user task flows. • Apply design standards, documentation and principles to develop a design system. • Apply prototyping technics according to the project stage for obtaining feedback about design.

Customer Journey Professional

Adecco

May 2022 - Feb 2023 (10 months)

• Design wireframes and semi-functional prototypes using collaborative online design tools like Figma, in order to achieve compliance with Adecco's graphic and functional guidelines. • Analyze inputs in each of the databases (Aivo, Salesforce, Google Analytics, and Yandex) to identify and solve user pain points. • Create flowcharts and customer journey maps for different user archetypes corresponding to the 6 services provided by the company. • Manage and implement agile methodologies, such as SCRUM, to properly manage and optimize at least 20 projects in the area. Achievements: • Create 4 user archetypes and their corresponding journey maps, optimizing the lead acquisition and sales closing process. • Decrease lead acquisition error margi

MBS Design Intern

Inorca SAS

Sep 2021 - Mar 2022 (7 months)

• Investigated design trends to update the manuals and assembly instructions for the company's four product lines, ensuring they reflect current market preferences. • Identified the needs and expectations of the target audience to create designs that adapt to their preferences and characteristics, enhancing user engagement and satisfaction. • Designed and created over 50 social media assets, skillfully adapting them to the style of various platforms and formats to maximize reach and impact. • Produced and edited photos and content related to the product lines using Adobe Photoshop, Illustrator and Figma, showcasing the products effectively. • Achieved significant improvements by redesigning the catalogs for each of the four product line

Juan Camilo Echeverry Marmolejo

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Juan Camilo Echeverry Marmolejo