C

Camille Vicencio

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Digital Marketer, Content Strategist & Project Manager
Metro Manila, Philippines

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Résumé

Jobs verified_user 0% verified
  • MAP Active Philippines
    Digital Marketing Manager
    MAP Active Philippines
    Oct 2022 - Current (4 years 1 month)
    - Leads all digital marketing and social media strategy for Foot Locker Philippines
  • M
    Executive Management Assistant & Innovations Officer
    MCR Industries Inc
    Jul 2020 - Oct 2022 (2 years 4 months)
    · Strategized and executed digital transformation company business processes
    · Implemented digital systems that increased operational efficiency by 25%
    · Deployed employee engagement and sales strategies with a sales increase of 10% in Q4 2021
  • The Estée Lauder Companies Inc
    Digital and Social Media Executive
    The Estée Lauder Companies Inc
    Feb 2019 - Jul 2020 (1 year 6 months)
    · Crafted social media content strategies, content calendars, digital roadmaps, and reports for owned, paid, and earned media
    · Increased sales by 30% and Instagram followers by 300% vs. KPI in one month for the Maine Mendoza Studio Fix launch.
    · Earned digital media value that exceeded by 153% and digital impressions over-delivered by 122% for MAC Trends 2019 influencer event
    · Strategized and created digital content for the National Lipstick Day one-day sale. Paid Media exceeded KPIs by 150% in engagement and 125% overachieved for earned media value
    · Coordinated with MAC Cosmetics’ Events, Marketing, Public Relations, and Product teams on digital campaign launches and content
    · Liaised with exter
  • HonestBee
    Content Marketing Manager
    HonestBee
    Aug 2018 - Feb 2019 (7 months)
    · Piloted Honestbee’s 9.9 and 12.12 campaigns generating a 17% increase in sales and 22% increase in engagement rate
    · Lead and executed digital brand strategy and content (EDM, push notifications, in-app) for all online platforms, resulting in an average open rate of 18% vs. 12% KPI
    · Managed digital media plans and media spend
    · Instagram followers monthly average growth of 2,783 vs. KPI of 2000 followers
    · Liaised with, PR, and events agencies for integration with offline marketing efforts
  • dmg
    Social Media Assistant Manager
    dmg
    Jan 2018 - Aug 2018 (8 months)
    - Digital content lead, scriptwriter, and Facebook Live producer for Pond’s Philippines’ rebranding campaign entitled #ChangeIsBeautiful.
  • dmg
    Senior Social Media Specialist
    dmg
    Jan 2017 - Jan 2018 (1 year 1 month)
    · Lead digital strategy and digital PR campaign for Closeup Forever Summer, generating 2.5 Billion impressions vs. 1 Billion KPI impressions
    · Spearheaded digital campaign creation, Facebook Live shoots, website management, and building the TeenWeek Community, Unilever’s corporate social responsibility campaign on educating Filipino youth on proper hygiene
  • dmg
    Social Media Specialist
    dmg
    Jul 2014 - Jan 2017 (2 years 7 months)
    -Strategize on the communication and content plan for brands
    -Create and conceptualize captivating content directed to a brand's target audience
    -Community management (Facebook, Instagram, Twitter)
    - Analyze social media data and trends
    -Digital PR
  • Zalora Group
    PR and Communications Intern
    Zalora Group
    Apr 2013 - Jun 2013 (3 months)
    - Managed and conceptualized summer campaigns backed up by consumer research
    - Curated product SKUs to be included in weekly brand and sitewide campaigns
    - Assist in PR launch and events for Zalora's new app
Education verified_user 0% verified
  • Ateneo de Manila University
    Bachelor's Degree, Mass Communication/Media Studies
    Ateneo de Manila University
    Jan 2010 - Jan 2014 (4 years 1 month)
  • Ateneo de Manila University
    AB Communications, Minor in English Literature, Public Relations, Advertising, and Applied Communication
    Ateneo de Manila University
    Jan 2010 - Jan 2014 (4 years 1 month)