As a Senior Digital Media Manager with over 8 years of experience, I bring a blend of strategic leadership and hands-on expertise in paid media. I have managed multimillion-dollar budgets, led diverse marketing teams, and developed SOPs to streamline operations and enhance performance.
My focus is on planning and optimizing digital marketing campaigns across platforms like Google Ads, Meta Ads, TikTok Ads, Pinterest, LinkedIn, and Programmatic, leveraging creative strategy and tools like Google Analytics 4 to deliver ROI-driven results. With a proven track record of implementing scalable strategies, I thrive at the intersection of data, creativity, and impactful execution.
Beyond marketing, I am committed to environmental conservation and sustainable practices. Leading initiatives in Colombia’s oceans and forests, I’m passionate about making a positive impact. Through my volunteer work with Rotary International, I drive change in my local community and beyond.
