Caleb Lim

Managed end-to-end delivery of strategic product initiatives in the digital asset trading space, coordinating cross-functional teams across product, engineering, compliance, and regional markets to ensure reliable and timely launches. Improved platform reliability and user experience by leading root cause investigations and resolution of critical system issues, reducing recurring defects. Drove process and governance improvements that accelerated issue resolution, enhanced cross-team alignment, and improved execution efficiency for complex product rollouts. Project owner for high priority projects, working with global stakeholders to improve operational excellence at the global scale. Led the successful planning and execution of launch programme, together with global stakeholders, to support e-commerce business in a new market. Championed multiple change management initiatives to ensure global OPS stakeholders can successfully transition and adopt new process/system changes. Implemented SOPs and regular dialogues from ground up between cross functional team to improve operational efficiency. Tracked and analysed metrics to troubleshoot potential issues, ensuring all markets are hitting 100% target rate as part of programme objectives. Conducted in-depth analysis on various KPIs including revenue and order performance to identify areas for improvement in the business. Spearheaded and incubated projects with multiple teams to determine proof of concept before scaling successful ones. Launched and scaled promising projects resulting an average of 25% MoM growth in sales volume. Managed 8 key accounts in the Travel and F&B industries and executed growth strategies resulting an average of 3x YoY growth in sales volume. Pitched and negotiated with potential strategic partners to grow the assortment of services offered by the category. Managed pipeline of product development improvements, prioritising resources for FE and BE system upgrades based on analysis of impact towards sales and operational performance. Conceptualised product improvements based on long term strategy/user feedback and collaborate with product development team to launch feature improvements on the FE and BE system. Conducted periodic evaluation of daily operations such as merchant settlement and implemented improvement projects resulting in an average of 50 manhours saved per month. Proficient in Microsoft office – Word, Excel and Powerpoint. Proficient in Google Suite - Mainly Docs, Sheets, Slides, Forms. Strong interest in coding with basic knowledge in Google Script, javaScript, HTML and CSS.