Carlos Antonio Cuellar González
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Global e-commerce manager/e-commerce project manager at Donaldson
Coahuila, Mexico
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Jobs
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Global e-commerce manager / e-commerce project managerdonaldsonFeb 2019 - Current (6 years 6 months)- “Front End” backlog Owner for a global eCommerce platform. Transform business requirements into user stories for development. Create long-term Epics and Milestones aligned with the eCom and company goals. - Continuous communication with main stakeholders with daily and weekly standups. Responsible for UX/UI and continuous improvement of the global eCommerce Platform. Project Management for the global marketplaces and new eCom platform deployment. - Follow up on the global digital marketing campaigns that lead to the eCom Platform. Responsible for the B2B2C global strategy and synergies with suppliers and third parties. - Managing global Donaldson eCommerce Business Team distributed in 4 regions all over the world.- CeCommerce Manager – Project ManagerCompañía Comercial CimacoFeb 2017 - Feb 2019 (2 years 1 month)- Revenue and Shared increased above expectations two years in a row. - Project Manager in the new eCommerce Platform deployment from scratch – Oracle Cloud Commerce. - Product Content Management sofware implemented – From 2,000 to 18,000 Skus in 2 years. - Salesforce Marketing Cloud deployment - Pay with delivery project - Ship from Distributors project - Amazon Market Place deployment - P&L for eCommerce area. - Digital & Content Marketing: Managing complete funnel for the eCommerce customers. Lead Generation, Lead nurturing, purchase and loyalty programs. - UX/UI: Backlog management for platform improvements. Research and deployment enhancements to the eCommerce Platform. - IT: Tech Projects and Implementations related between eCommerce
- UE-commerce manager – project managerUNIVERSIDAD IBEROAMERICANA TORREÓN, Universidad Tec MilenioFeb 2017 - Feb 2019 (2 years 1 month)- P&L for eCommerce area. Digital & Content Marketing: Managing complete funnel for the eCommerce customers. Lead Generation, Lead nurturing, purchase and loyalty programs. - UX/UI: Backlog management for platform improvements. Research and deployment enhancements to the eCommerce Platform. - IT: Tech Projects and Implementations related between eCommerce and other software. (OMS, CMS, CRM). Platform enhancement’s development following agile methodologies. - Logistics: Follow up to the eCommerce Orders. eCommerce Stock managing.
- Omnichannel regional project managerWalmart de México y CentroaméricaJan 2013 - Feb 2017 (4 years 2 months)- Omnichannel and eCommerce project management for the Mexico North region. - Main projects. Ship from Store. eCommerce Kiosks. Click and Collect. Market Place Strategy. - Click and Collect project
- TAccount managerTresesenta – Digital AgencyFeb 2012 - Feb 2014 (2 years 1 month)- Manage and follow up digital campaigns with customers. - Google Ads (Search, Video, Shopping, Display). Fb Ads. Email Marketing. Websites and Landing page creation. Websites and Landing page deployment/improvement. Digital Marketing Campaigns management.
- CBusiness process analystCisco TechnologiesJan 2012 - Jan 2013 (1 year 1 month)- To process and follow up on purchase LATAM orders, mostly for Brazilian customers.
Education
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- LMaster in e-commerce and digital marketing public Remote experienceLa SalleJan 2021 - Dec 2022 (2 years)
- Master in business administration - MBAUniversidad TecmilenioJan 2013 - Dec 2015 (3 years)
- UMarketing degree bachelorUniversidad La Salle LagunaJan 2008 - Dec 2012 (5 years)
Projects (professional or personal)
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- Perú e-commerce store deploymentdonaldsonJun 2021 - May 2022 (1 year)
- Brazilian e-commerce deployment public Remote experiencedonaldsonFeb 2020 - Nov 2021 (1 year 10 months)- Project Manager Deployment of the eCommerce platform from scratch
- CNew e-commerce platform - oracle ATGCompañía Comercial CimacoFeb 2017 - May 2018 (1 year 4 months)- Project Manager