I’ve been building tech products and companies for over 20 years, from peer-to-peer platforms like Djump to full-stack connected hardware at Cowboy. My focus is on shipping fast, building things that last, and making sure engineering stays deeply connected to customer experience.
At Cowboy, I lead everything tech: hardware, firmware, app, backend, connectivity, always aiming for tight, seamless integration. I care about clarity, autonomy, and speed, both in product and in people.
Outside of work, I’m into sports, trained as a coach and launched
Rox-Coach.com, a small side project where I experiment with AI tools for Hyrox.