Maria Parshenkova

Head of Fractional Marketing

UTTR

Jun 2023 - Current (3 years 4 months)

Helping B2B SaaS companies unlock profitable growth. Managing global cross-functional teams, running high-impact digital campaigns and optimizing pipeline efficiency to continuously drive ROI.

From pre-seed to Series C and beyond, we work with founders to drive growth through effective brand positioning & GTM strategies, building scalable demand generation engines, achieving key milestones for successful fundraising, optimizing operational efficiency, scaling revenue, and preparing for acquisition.

Regional Head of Demand Generation (North America)

Webprofits

Dec 2021 - Jun 2023 (1 year 7 months)

Led the North American division of a global digital marketing agency. Managed the development of go-to-market strategies and the execution of omni-channel demand generation campaigns to drive profitable growth for SaaS clients across a wide range of industries.

CMO

Mini Melts Of America

Jan 2020 - Dec 2021 (2 years)

Spearheaded a transformative rebranding initiative during the pandemic, positioning the company for a 2x growth in sales within 2 years.

By diversifying the customer base, we not only drove significant market expansion across Canada but also successfully entered the U.S. market, culminating in the launch of a new manufacturing facility in Calgary, Alberta.

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International Marketing and Communications Manager

Torrey Pines Investment

Jan 2016 - Jan 2020 (4 years 1 month)

While managing global marketing efforts for TPI, its portfolio of biotech companies & a tech accelerator, I definitely learnt to wear many hats, think on my feet and adapt to a very fast-paced startup environment. I had to find a custom approach to every project I was managing since every company was different, competition was fierce & customer journeys were long.

Our campaigns ended up generating 27% more leads, driving companies to the #1 page in Google for highly competitive keywords, increasing organic traffic by 81%, getting 21,000+ pages indexed, implementing effective new customer engagement & retention strategies and even helping bring one of the very first oral COVID-19 treatments, Avifavir, to the market.

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Growth Marketing Manager

All star

Jun 2015 - Dec 2015 (7 months)

During this 6 months project I had to distribute our marketing budget with maximum efficiency, continuously optimizing conversions for every customer touchpoint, to reduce costs and increase the number of leads. As a result, we generated 40% more leads that season compared to the previous year, while the acquisition costs fell by 20%. As a Growth Marketing Manager, I was responsible for:

- paid media, email, social media & print campaigns
- lead generation
- content creation
- SEO
- sales funnel optimization
- marketing automation & integrations
- affiliate marketing & e-commerce
- market research & data analysis

Maria Parshenkova

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Maria Parshenkova

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