Rachel Pepple

Rachel Pepple

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Vice President, Global Brand & Growth Marketing
Seattle, Washington, United States

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Jobs verified_user 0% verified
  • SpecterOps
    Vice President, Global Brand & Growth Marketing
    SpecterOps
    Jan 2026 - Current (10 months)
  • Boundless Immigration
    VP, Head of Marketing
    Boundless Immigration
    Jan 2025 - Jan 2026 (1 year 1 month)
    ●Led a full enterprise-focused brand repositioning.

    ●Built first unified RevOps function; unified GTM stack inside Salesforce to improve forecast accuracy.

    ●Launched rapid-response GTM playbooks (e.g., H-1B changes), generating 1,000+ webinar registrants in 48 hours.

    ●Migrated corporate site to Webflow, increasing web team output 300% and reducing dev cycles from weeks to hours.
  • Carbon Direct
    VP, Head of Marketing
    Carbon Direct
    Jan 2023 - Jan 2025 (2 years 1 month)
    ● Strategic Leadership: Built and scaled marketing into a high-impact, strategically aligned function, driving brand awareness, performance marketing, and customer engagement across three business lines and affiliated company Carbon Direct Capital.

    ●Performance Marketing: Developed and executed a comprehensive performance marketing strategy leveraging gated content, syndication, webinars, and significant events to generate thousands of qualified leads. Designed and implemented lead scoring and routing models, enhancing prospect engagement and driving measurable growth across multiple business lines.

    ●Product Go-to-Market: Defined and built go-to-market frameworks for core solutions offerings, aligned marketing prioriti
  • ExtraHop
    Vice President Corporate Marketing
    ExtraHop
    Jan 2021 - Jan 2022 (1 year 1 month)
    ● Brand Transformation: Led a company-wide rebranding effort that positioned ExtraHop as a high-growth network security market leader. Created a cohesive messaging framework adopted across sales, marketing, and product teams to ensure alignment and amplify market impact.

    ● Acquisition Communications: Managed all internal and external communications for ExtraHop’s $900M acquisition by Bain Capital and Crosspoint Capital. Coordinated messaging with executives, board members, brokers, legal teams, and PR agencies.

    ● Executive Content Development: Collaborated with executives and company thought leaders to create high-impact content, including contributed articles, speeches, and presentations, effectively conveying industr
  • ExtraHop
    Sr. Director, Corporate Marketing & Communications
    ExtraHop
    Jan 2020
    ● Leadership & Team Management: Directed a high-performing team responsible for all corporate marketing and communications functions, fostering a culture of collaboration and innovation.

    ● Integrated Marketing Strategy: Led creation and execution of internal and external communications strategies, driving transparency and engagement across stakeholders. Designed and executed the "Rise Above the Noise" campaign, achieving significant brand recognition and driving revenue growth to over $100M ARR.

    ● Analyst Relations & Customer Advocacy: Cultivated and strengthened relationships with industry analysts, securing impactful coverage and insights to influence market perception in the emerging network security space. Built re
  • ExtraHop
    Director of Corporate Marketing & Communications
    ExtraHop
    Jan 2017 - Jan 2020 (3 years 1 month)
    ● Brand Strategy & Positioning: Directed ExtraHop’s 2019 brand overhaul, collaborating with an external agency and internal stakeholders to develop a new tagline, refresh the visual brand identity, and implement an internal messaging and positioning framework to drive cross-functional alignment.

    ● Corporate Communications: Oversaw corporate communications strategy, partnering with the executive team to manage all major internal and external communications initiatives, including executive hires and departures and major product launches.

    ● Digital Marketing Leadership: Led strategic redesign of ExtraHop’s digital presence, including website, social media channels, and paid display campaigns, to enhance brand visibility a
  • ExtraHop
    Senior Manager Marketing Communications
    ExtraHop
    Jan 2016 - Jan 2017 (1 year 1 month)
    ● Strategic Communications & Market Awareness: Directed strategic global communications initiatives, including analyst relations, public relations, customer advocacy, social media, and brand strategy to enhance market awareness and amplification.

    ● Cross-functional Collaboration: Collaborated cross-functionally with product marketing, digital teams, product management, and sales to ensure alignment and consistency across all communications and branding efforts.
  • ExtraHop
    Manager Marketing Communications
    ExtraHop
    Jan 2016
    Oversaw all MarComm activities, including analyst relations, public relations, and customer evidence. I work closely with product marketing, product management, sales, and the greater marketing organization to build industry relationships and develop collateral assets that drives sales.
  • ExtraHop Networks
    Customer Evidence Manager
    ExtraHop Networks
    Jan 2015
    Led the development of customer evidence materials, including case studies, video testimonials, and infographics to support key marketing and sales initiatives.

    Designed, developed, and ran a "Sneak Preview" program designed to gather customer evidence and press/analyst references in support of key product launches. Worked closely with Product Management, Product Marketing, and Sales Leadership teams to identify top program prospects based on product familiarity and use case, vertical, and ability to execute.

    Built strong relationships with customers, sales managers, and engineers in order to facilitate a steady pipeline of customer evidence.

    Conducted case study interviews, worked closely with a graphic d
  • ExtraHop Networks
    Communications Manager
    ExtraHop Networks
    Jan 2013 - Jan 2015 (2 years 1 month)
    As the Communications Manager at ExtraHop, I've worked hand-in-hand with marketing, sales, product management and other teams to develop and manage the execution of external and internal communications programs in support of ExtraHop’s operations across North America.

    - Planned and executed product launches in cooperation with the product marketing, web development, technical marketing engineering, and other stakeholders to maximize media coverage and heighten awareness of the ExtraHop platform and brand.

    - Developed, managed, and executed analyst relations strategy on behalf of the organization that resulted in a regular cadence of analyst coverage and the positioning of ExtraHop within the emerging IT Operations Ana
  • B
    Account Manager
    Barokas Public Relations
    Jan 2010 - Jan 2013 (3 years 1 month)
    Work hand-in-hand with clients, developing and executing strategic communications initiatives across diverse technology and business accounts, including Intelligent Analytics, Cloud, Software-Defined Networking, Ethernet, eDiscovery, and SaaS integration brokerage.

    - Led strategic PR and communications initiatives resulting in successful product launches and other campaigns, garnering feature coverage in major business and technology trade press outlets including Time Magazine, Washington Post, TechCrunch, Dow Jones, VentureWire, GigaOm, ReadWriteWeb, NetworkWorld, and CRN

    - Built relationships between clients and industry analysts and influencers including Gartner, Forrester, ESG, 451 Group, and Infonetics resulting i
  • C
    Student Mediator
    Consumer Mediation Clinic George Washington University School of Law
    Aug 2009 - Dec 2009 (5 months)
    Served as a student mediator in the George Washington University School of Law's Consumer Mediation Clinic, working as a liaison between consumers and businesses to resolve disputes over billing and other customer service issues in order to avoid litigation.
  • Weil Gotshal Manges
    Summer Associate
    Weil Gotshal Manges
    May 2009 - Jul 2009 (3 months)
    - Built and executed on legal strategies designed to drive positive business outcomes for clients around major antitrust litigation, regulatory, and M&A matters.

    - Created positioning strategies that ensured favorable perception of clients in important legal proceedings through comprehensive legal and market research, and message development

    - Provided senior attorneys with in-depth market and industry overviews that enabled them to drive toward successful matter outcomes on behalf of clients
  • G
    Chair, Van Vleck Moot Court Competition
    George Washington University School of Law
    Jun 2008 - Feb 2010 (1 year 9 months)
    - Drove the successful development of compelling substantive materials, including competition problem, judicial briefs, and reference information, for The GWU School of Law’s flagship moot court competition.

    - Secured the largest number of participants in the competition’s history, leveraging hotly disputed legal issues and the participation of high-profile members of the legal community, including Supreme Court Justice Antonin Scalia, to drive interest and engagement

    - Generated ongoing positive perception, awareness, and publicity for the Van Vleck competition and GW School of Law through seamless execution of competition events and materials at every stage during a crisis in the legal profession stemming from the Gr
  • Maryland Office of the Attorney General Consumer Protection Division
    Law Clerk
    Maryland Office of the Attorney General Consumer Protection Division
    May 2008 - Jul 2008 (3 months)
    - Spearheaded investigation into homebuilder’s violations of Consumer Protection Statute leading to a successful settlement with the state and injured consumers
  • Bracewell Giuliani LLP
    Antitrust Paralegal
    Bracewell Giuliani LLP
    May 2005 - Jul 2007 (2 years 3 months)
    - Prepared antitrust regulatory filings on behalf of enterprise clients, ensuring compliance and successful execution of strategic mergers and acquisitions

    - Worked with attorneys in Bracewell’s New York office on a white collar criminal defense case involving allegations of antitrust and securities law violations.

    - Performed research, statutory and case analysis, and other tasks for attorneys in the litigation, telecommunications, environmental, and government relations sections.
  • Q
    Legal Assistant
    Quinn Racusin Gazzola
    Aug 2004 - May 2005 (10 months)
Education verified_user 0% verified
  • The George Washington University Law School
    Doctor of Law (JD, Law
    The George Washington University Law School
    Jan 2007 - Jan 2010 (3 years 1 month)
  • The George Washington University
    BA, English, Classical Humanities
    The George Washington University
    Jan 2002 - Jan 2006 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • T
      A Reasonable Rift?: Quanta, Leegin, and the Doctrinal Split in the Law of Vertical Resale Price Maintenance and Patent E
      The Federal Circuit Bar Journal Jun
      Excerpt: Excerpt

      "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, its the only thing that ever has."--Margaret Mead 1



      At the beginning of the twentieth century, courts were just beginning to grapple with the emerging field of antitrust law. Congress passed the Sherman Act in 1890, which forbade monopolies and other practices in restraint of free trade. The broad language of the statute, however, left interpretation and enforcement of the Act largely to the courts. 2 The courts were also simultaneously seeing an increasing number of cases involving disputes over patents. 3 At the time, antitrust law and patent law were viewed as polar opposites 4: the former
    This is a community-created genome.