Roberto Ricossa
About
Detail
Sales Vice President | Business Leader | Team Builder | Coach & Mentor | International Public Speaker
Fort Lauderdale, Florida, United States
Résumé
Jobs
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Regional Vice President - Latin AmericafAug 2016 - Current (10 years 2 months)- Channel & Business Development DirectorAruba a Hewlett Packard Enterprise companyNov 2015 - Jul 2016 (9 months)
- VP & Managing Director - LATAMAruba a Hewlett Packard Enterprise companyJan 2015 - Jul 2016 (1 year 7 months)Responsible for the overall business in the region. Growing market share, getting new customers, building a team environment and partnering for success!
- Worldwide Inside Sales LeaderAvayaAug 2014 - Jan 2015 (6 months)Responsible for worldwide inside sales for mid-market segment which is the key driver for growth for Avaya in the next 12 months. Responsibility expands now into creation of inside sales centers in Europe and Asia to complement the Americas.
- VP Marketing & Inside SalesAvayaFeb 2013 - Jul 2014 (1 year 6 months)End to end responsibility from demand generation to closing the sales loop in the Americas. On one side the marketing function creates sales opportunities through a vast series of activities, while on the other side the inside sales team of more than 100 agents qualifies and moves the funnel through the various stages until closure.
- VP Marketing - AmericasAvayaJan 2012 - Jan 2013 (1 year 1 month)Responsible for the overall Marketing strategy, planning and execution for Avaya in the entire Americas continent. Direct accountability for enhancing demand generation & lead management, increasing brand awareness and consideration and enabling channel partners and sales reps with the right tools.
Drives strategic business plan definition and execution with tight alignment with local channel and sales management in country. End to end responsibility from demand generation to closing the sales loop in the US, Canada and Latin America. On one side, the marketing function creates sales opportunities through a vast series of activities, while on the other side the inside sales team of more than 100 agents qualifies and moves the fun - VP Field Marketing - AmericasNortelJan 2009 - Feb 2010 (1 year 2 months)Responsible of Field Marketing for the Enterprise business for Nortel in the Americas Region. Key accountabilities include developing and implementing strategies to increase revenues of enterprise business, enhance brand reputation and enable channel partners, covering all territories within the Americas (from Canada to Argentina)
- Marketing VP- Caribbean and Latin America (CALA)NortelJan 2006 - Dec 2008 (3 years)Led and managed the regional marketing organization by orchestrating the strategic planning, messaging and go to market efforts to boost market perception and increase regional revenues. Forged marketing programs and regional events bolstering company presence. Recognized for strategic planning skills and international business acumen. As a direct report to the Global CMO, represented the regional needs of the corporation and was able to adapt successful global initiatives into Latin American markets, while establishing an impeccable industry reputation based on trust and consistency.
- Noted for generating a lead pipeline of $95 Million U.S. in one year by developing demand generation integrated campaigns with returns of at lea - Enterprise Marketing Director – Caribbean and Latin AmericaNortelJan 2002 - Jan 2006 (4 years 1 month)Led the team that crafted and implemented the enterprise marketing strategy with an intense focus on demand generation, partner readiness and brand awareness programs. Strategically planned and administered marketing budget, as well as Co-Op partner funds to maximize use of financial resources, control costs and boost bottom-line profits.
- Intense collaboration with sales teams to increase revenues by 34% from 2004-2006.
- Creator of integrated demand generation campaigns which included an immersive experiential face to face customer engagement (“Nortel Test Drive”), which became the company regional flagship event for four years, generating hundreds of leads and millions of dollars in the opportunity pipeline.
- Devel - Sales and Marketing Director, Networking Solutions - Latin AmericaAnixterJan 1997 - Dec 2001 (5 years)Guided and executed successful business plans for several vendors, achieving rapid growth through aggressively recruiting new customers while expanding existing relationships. Defined and implemented a successful and profitable go-to-market strategy based on two-tier Value Added Distribution in a multi country environment.
- Introduced Nortel program in Anixter Latin America, boosting sales from $6 million U.S. to over $24 million U.S. from 1999-2001. - Network Services Manager - Anixter MexicoAnixterJan 1993 - Jan 1997 (4 years 1 month)
Education
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- Bachelor in Science, Industrial EngineeringUNIVERSIDAD IBEROAMERICANA CIUDAD DE MÉXICOJan 1988 - Jan 1992 (4 years 1 month)
Awards
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- IHITEC 50 Award WinnerIssued by HITEC Hispanic IT Executive CouncilSince 2011, HITEC has compiled a comprehensive list featuring the top 50 most influential and notable professionals in the technology industry in Latin America/Ibero-America called the "HITEC 50".
https://hitecglobal.org/page/HITEC502019/ - IHITEC 50 Award WinnerIssued by Hitec Hispanic Technology Executive CouncilThe HITEC 50 award is given to recognize the top 50 most influential and notable Hispanic leaders in the technology industry. The HITEC 50 award aims to highlight the achievements and contributions of Hispanic leaders who have made significant impacts in their respective fields, demonstrating leadership, innovation, and influence in the technology industry. The award is an acknowledgment of their accomplishments and serves to inspire and empower the next generation of Hispanic leaders in technology. https://www.hitecglobal.org/awards/HITEC50-2023