Valérie Y

C

Creative Strategist

Apr 2026 - Current (7 months)

• Drive UGC creative strategy and performance-focused testing for mobile app user acquisition campaigns, rapidly developing multiple top-performing creatives through data-driven iteration and execution.
• Develop scalable creative systems through hook iteration, messaging angles, structural testing, and rapid creative versioning.
• Create high-performing UGC, gameplay, AI voiceover, and playable ad concepts optimized for Meta, TikTok, Google, and other paid acquisition channels.
• Collaborate cross-functionally with UA, Web, ASO, Creator, and Ad Operations teams to align creative strategies with growth and performance goals.
• Lead creative experimentation initiatives focused on identifying new winning concepts, creator

Paid Media Creative Designer & Video Editor

Pergolux

Apr 2025 - Current (1 year 7 months)

• Design static and motion ad creatives for Meta and Google, focusing on direct response performance and audience engagement.
• Edit video ads for YouTube and social platforms, optimizing for storytelling, pacing, and visual clarity across diverse formats.
• Create and adapt email designs, web banners, and promotional graphics to support campaigns across multiple digital touchpoints.
• Design on-brand social media content for organic and paid channels, contributing to brand visibility and seasonal promotions. design of a premium Gift Box package, from concept to final production, aligning with brand aesthetics and unboxing experience goals.
• Localize creative assets for international markets, ensuring cultural and lingu

C

Creative Designer

May 2025 - Apr 2026 (1 year)

• Collaborate directly with the Creative Director to design high-performing visual assets for mobile user acquisition (UA) and app store optimization (ASO) across iOS and Android platforms.
• Produce static and video ad creatives for Meta, TikTok, and Google, focusing on performance, engagement, and rapid testing.
• Design compelling ASO visuals, including app icons, feature graphics, and screenshot sets that enhance conversion rates.
• Leverage AI tools such as ChatGPT, MidJourney, and CapCut to streamline workflows, scale content, and maintain high creative output.
• Support user-generated content (UGC) projects, contribute to concept development, and manage end-to-end asset production.
• Operate with full creativ

A

Ad Creative Graphic & Motion Designer

Mar 2025 - Jan 2026 (11 months)

• Develop performance-driven ad creatives for social media and search campaigns, focusing on direct response strategies.
• Design static images, motion graphics, video ads, and UGC to maximize engagement and conversion rates.
• Create ad-specific assets like thumbnails, GIFs, and animated overlays, ensuring alignment with branding guidelines.
• Write direct-response copy elements, such as headlines, hooks, and CTAs, to boost ad effectiveness.
• Organize creative assets and maintain consistency across multiple ad formats.
• Optimize, test, and rebrand creatives to improve campaign performance.
• Collaborate with marketing teams to refine branding, promotional materials, and strategic ad planning.
• Lead bra

G

Graphic Designer

Jan 2025 - Feb 2025 (2 months)

• Collaborating with a dynamic marketing team to create impactful visuals that enhance brand visibility and engage target audiences.
• Designing and delivering high-quality assets, including social media posts, email campaigns, videos, and graphics, to support wellness and fitness product launches.
• Refining and maintaining the company’s brand identity by developing logos, style guides, and consistent branding across all platforms.
• Managing projects from concept to delivery, ensuring alignment with business goals and prompt approval of deliverables.
• Utilizing tools like Adobe Creative Suite and Figma to craft innovative designs tailored to diverse marketing initiatives.

Digital Marketing Designer

Design Shopp

Oct 2024 - Jan 2025 (4 months)

• Creating high-quality visuals using Adobe Photoshop and Illustrator for social media and digital marketing campaigns.
• Developing captivating animations and motion graphics using Adobe After Effects to enhance user experience and brand storytelling.
• Designing effective content that aligns with social media advertising rules, image ratios, and platform-specific guidelines.
• Ensuring all visual assets align with Design Shopp's branding guidelines, maintaining a cohesive brand identity across platforms.
• Working closely with cross-functional teams, including developers, marketers, and project managers, to bring ideas from concept to completion.
• Analyzing social media performance data to optimize content strate

G

Graphic Designer

GRENION Group

Nov 2023 - May 2024 (7 months)

• Engage in diverse and engaging projects encompassing brand identity, packaging design, website development, and social media initiatives, among other creative endeavors.
• Collaborate closely with the team to curate captivating brand visuals for content, excelling in photo editing, crafting new posts, orchestrating product photoshoots, and displaying adeptness in video editing.
• Demonstrate adaptability in transforming artwork for our European markets.

Graphic Designer

3E

Oct 2021 - Sep 2022 (1 year)

• Collaborated with account managers and clients to identify project goals, objectives, and specifications, resulting in 10 additional satisfied clients annually and significantly improving client satisfaction.
• Created a wide range of digital and print assets, including website graphics, brand identities, menu designs, and advertisements, managing 5-7 projects per month within a team of 6 designers.
• Ensured all designs adhered to brand guidelines and project requirements, consistently delivering high-quality work within tight deadlines and staying updated on design trends and best practices.

F

Junior Brand Designer

FOTAL

Jan 2021 - Sep 2021 (9 months)

• Collaborated with a team of 3 designers to create cohesive print and digital materials, including logos and social media graphics.
• Developed core values (MI), designed brand activities (BI), and maintained visual identity guidelines (VI) for consistent branding.
• Partnered with marketing teams to complete identity projects in 2-3 months, boosting recognition by 25%.
• Created innovative designs to enhance brand perception and communicate strengths, contributing to a 45% increase in sales and brand growth.

H

Assistant Graphic Designer

Houban

May 2018 - Apr 2019 (1 year)

• Assisted senior designers in developing print and digital designs for branding, packaging, and editorial projects, working within a team of 3 designers.
• Created design solutions that aligned with brand identity and messaging, completing 3-6 projects per month.
• Contributed innovative ideas during team brainstorming sessions to enhance project development, resulting in a 20% increase in client satisfaction ratings.
• Assisted with design tasks using Adobe Creative Suite, including creating design mockups and preparing print files, ensuring high-quality deliverables within project timelines.

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Valérie Y

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