Erin Hoskins
About
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Chief Marketing Officer
West Des Moines, Iowa, United States
Résumé
Jobs
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Chief Marketing OfficerContinuedOct 2017 - Current (8 years 11 months)Lead marketing, brand, communications, sales, and revenue strategy across two companies. Drive go-to-market strategy, brand evolution, and marketing transformation to scale growth and strengthen market position. Partner with ownership and the executive team on strategy, forecasting, and investment planning while fostering cross-functional collaboration and adoption of emerging technologies.- Vice President - E-commerceContinuedJan 2016 - Oct 2017 (1 year 10 months)Directed full-funnel digital marketing and UX across paid, owned, and earned channels to accelerate revenue and audience growth. Launched new market segments and expanded digital acquisition programs across multiple markets. Strengthened analytics, testing, and conversion frameworks to inform business and product decisions. Built martech and performance measurement infrastructure that supported the organization's subsequent growth.
- Vice President - Consumer Marketing & Audience DevelopmentMeredith CorporationJun 2014 - Dec 2015 (1 year 7 months)Led integrated consumer marketing and digital audience strategies across 20+ national lifestyle brands. Oversaw large-scale subscription acquisition and retention programs serving tens of millions of subscribers, supporting both circulation and advertising revenue goals. Unified traditional and digital marketing teams to strengthen cross-channel collaboration, improve performance, and align with evolving audience development strategies.
- Director/Sr. Director - Audience Development and Digital MarketingMeredith CorporationJan 2006 - Jun 2014 (8 years 6 months)Progressive roles building and scaling digital marketing capabilities across PPC, SEO, email, and social media while driving sustained audience and subscription growth across multiple brand portfolios. Grew the digital marketing team from 5 to 20 professionals, expanding expertise and channel coverage as the organization's digital footprint matured. Pioneered data-driven marketing frameworks, audience segmentation strategies, and digital transformation initiatives that established the foundation for enterprise-wide digital growth.
- Digital Marketing rolesMeredith CorporationJan 2003 - Jan 2006 (3 years 1 month)Progressed through E-commerce and Email Marketing Manager roles, building expertise in digital growth channels, campaign strategy, execution, testing, and analysis, contributing to early digital transformation initiatives.
- Marketing and Promotions ManagerTicketmasterMar 2000 - Jul 2003 (3 years 5 months)
- YCopywriterYounkers CorporationJun 1998 - Mar 2000 (1 year 10 months)
Education
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- MBAThe University of Iowa Tippie College of Business
- BA, CommunicationsSimpson College