Curt Lee

I build and scale digitally native CPG and home goods brands designed for the modern consumer — with Amazon and TikTok at the core of our growth strategy. From product development to packaging, I take a hands-on approach to creating brands that stand out visually, convert efficiently, and resonate culturally. Every brand I build is optimized for performance across marketplaces (Amazon, Walmart) and social commerce (TikTok Shop, Meta, influencer UGC). I work closely with top-tier creatives, performance marketers, and supply chain partners to go from zero to traction fast. We prioritize speed, storytelling, and scalability — and we’re always testing what’s next. If you're with a platform, partner, or agency helping brands grow, I’m always open to conversations around tools, co-marketing, and new formats. - The 4-hour Workweek by Tim Ferris