Maria Goncharova

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Product Manager

Mindful Line

May 2024 - Current (2 years 2 months)

Adaptation and localization of online educational products for the U.S. market. - Preparation of video material requirements - Adaptation of course structure - Development of print materials - Adaptation of marketing materials - Management of the localization process - Team communication

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Chief Operating Officer

Finance Guide School

Jul 2023 - Feb 2024 (8 months)

PPC Specialist

Rampiq

Apr 2021 - Apr 2023 (2 years 1 month)

• Facebook, Google and TikTok advertising strategy development. • Ad campaigns management: creation, launching and optimization. • Performance analysis. • Participation in clients calls. Achievements: ROAS up to 1200% for US market. Budgets up to $30.000 per month per project.

Facebook Media Buyer | facebook Ads Specialist

Self-employed

Sep 2020 - Oct 2024 (4 years 2 months)

• Facebook Ads campaigns management: strategy, launching, optimization, performance analysis. • Marketing funnels creation, quizes and bots development. • Technical solutions for analytics tools and reports. Niches: e-comm, online education, b2b. Clients: Upmarket https://www.upmarket.cc/, b2basket https://b2basket.ru/, Diana Hollod https://www.dianahollod.com , Rawcoach https://rawcoach.ru/, Magazin01 https://www.magazin01.ru/, Best Kitchen https://best-kitchen.ru/ etc., SGB VA https://sgbva.com/ Achievements: average ROAS of Facebook campaigns 300%-1000%, for some campaigns ROAS was 9000%. Facebook/Instagram was the only paid traffic source for the most of projects. Budgets: up to 20.000$ per project per month.

Facebook Media Buyer | facebook Ads Specialist

Self-employed

Sep 2020 - Mar 2023 (2 years 7 months)

• Facebook Ads campaigns management: strategy, launching, optimization, performance analysis. • Marketing funnels creation, quizes and bots development. • Technical solutions for analytics tools and reports. Niches: e-comm, online education, b2b. Clients: Upmarket https://www.upmarket.cc/, b2basket https://b2basket.ru/, Diana Hollod https://www.dianahollod.com , Rawcoach https://rawcoach.ru/, Magazin01 https://www.magazin01.ru/, Best Kitchen https://best-kitchen.ru/ etc. Achievements: average ROAS of Facebook campaigns 300%-1000%, for some campaigns ROAS was 9000%. Facebook/Instagram was the only paid traffic source for the most of projects. Budgets: up to 15.000$ per project per month. Show less

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Facebook Media Buyer

B2basket

Sep 2020 - Feb 2022 (1 year 6 months)

• Facebook advertising strategy development. • Facebook Ads campaigns management: creation, launching and optimization. • Development of technical specifications for developers, artists and content managers. • Ad campaigns reports. Achievements: ROAS of Facebook campaigns up to 4600%.

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Facebook Media Buying Specialist

Premier Cosmetic Professional

Jul 2020 - Nov 2020 (5 months)

• Facebook advertising strategy development. • Facebook Ads campaigns management: creation, launching and optimization. • Development of technical specifications for devs, artists and content managers. • Chatbots scripts development and implementation for company website and ad campaigns. • Ad campaigns reports. Achievements: 65% of total digital channels revenue came from clients from facebook ads, 7% from the chatbot. ROAS of Facebook campaigns was more than 700%.

Marketing Manager for Global Publishing

Yodo1 Games

Mar 2014 - Oct 2014 (8 months)

• Facebook user acquisition. • Advertising campaigns management. • Mobile games monetization (ads, promos). • Cross promotion (Yodo1's and third party games). • ASO (managing key words and texts in App Stores). Achievements: • OMG:TD was featured by Apple. • Advertising revenue increased twice. • Cross promo installs increased twice.

Digital Marketing Manager

ZeptoLab

Jan 2013 - Mar 2014 (1 year 3 months)

Mobile games monetization: • Ad-networks performance optimization (banners, full screen, video, rich media), • Direct advertising campaign management (top ad placement priority, high quality ads, guaranteed impressions, CPM/CPC/CPI models, special ad formats, sponsorship). • Offer walls, rewards, IAPs. User acquisition: • Cross promotion (support and development of internal cross promotion system). • ASO (managing key words and texts in App Stores). • Push notifications. Project Management: • Product owner for internal cross promotion system and ads formats improvements. Other: • E-commerce (Cut the Rope online shop) Main products: Cut the Rope 2, Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Time Travel, Pudding Monsters, Candy Fl

Partnerships Manager

ZeptoLab

Oct 2011 - Jan 2013 (1 year 4 months)

• Build, maintain, and enhance partner relationships. • Manage to closure inbound and outbound business agreements. • Build new opportunities for "Cut the Rope" distribution. • Manage requirements for custom product features. • Manage product releases. Products: Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Comic Platforms: iOS, Android, Mac, PC, Symbian, Blackberry, Windows Phone, Windows 8 Achievements: • New release management processes. • Distribution in China and Korea with a partner. • Partnerships with Amazon, Vodafone, Fortumo, Svyaznoy Zagruzka, Opera, Samsung, Nokia, Microsoft, i-Free, Gamevil, Inneractive, RIM, Orange. Show less

Project Manager

ZeptoLab

Feb 2011 - Oct 2011 (9 months)

• Managing of all kind of activities around "Cut the Rope" brand (distribution, advertising, promotion, marketing, publishing, merchandising, launching, analytics, development, localizations, quality assurance). • Initiating and maintaining of partners relationships. • Working with contractors. • Release management. Products: Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Comic Platforms: iOS, Android, Mac, Symbian, Blackberry Achievements: • Android, Mac, Symbian, Blackberry versions of the game. • Distribution on various Android stores. • App monetization with advertising. • App localization to 11 languages. Show less

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Project Manager

Galssoft

Sep 2010 - Feb 2011 (6 months)

• Project plan management. • Risk management. • Project development estimation. • Clients relationships maintenance. Clients: Microsoft, SAP, Logitech, Kaspersky Lab. Projects: conference support websites, warehouse management system, analytical system for sales and price management, update notification system, marketing sites.

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Project Manager

cosmigo GmbH

Feb 2010 - Jun 2010 (5 months)

Getting things done: • Project management (agile methodologies). • Project development time and cost estimation. • Risk management. Clients: Matchbox Projects: Facebook Client for BREW MP

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Project Manager

ITeam Systems

Mar 2009 - Feb 2010 (1 year)

• Development of procedure rules and report forms. • Development of product requirements specification. • Management of communication between project development teams. • Management of priorities and tasks for teams. • Keeping product owners informed with project status. Products: iOS mobile game, community website.

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Project Manager

Nov 2006 - Feb 2009 (2 years 4 months)

• Analyzing and developing of products requirements. • Project management (project plan maintaining, features prioritization, team building). • Project documentation. • Communication with clients (status updates, invoices, technical consultations). Clients: Cisco Systems, Instantiations, Express Payment Novosibirsk Projects: payment terminal software system, topology network emulation system, program code analytical systems, Java code profiler, dynamic languages toolkit.

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Quality Assurance Engineer

Mar 2005 - Nov 2006 (1 year 9 months)

• Quality assurance of Parallels Plesk Control Panel • Creating and maintenance of reports • Creating of testing documentation • Test plans developing • Administration of virtual machines with Linux/Unix operating system (if necessary) Products: Parallels Plesk Control Panel

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