Luis Zambrano

Head Of Marketing

Valatam

Jan 2017 - Current (9 years 8 months)

Our mission is to work in your business, leaving you to work on it. By taking care of the time consuming tasks of administration, social media, customer service, or web and SEO, we allow you to focus on growing your business. - Develop the marketing strategy for the company in line with company objectives. - Coordinate marketing campaigns with sales activities. - Oversee the company’s marketing budget. - Plan and implementing promotional campaigns. - Overall responsibility for brand management and corporate identity - Monitor and report on effectiveness of marketing communications. - Analyse potential strategic partner relationships for company marketing.

Marketing Coordinator

Procter Gamble

Jan 2015 - Jan 2017 (2 years 1 month)

- Tracks product line sales and costs by analyzing and entering sales, expense, and new business data. - Identifying target markets and developing strategies to communicate with them. - Improving existing products and services, and increasing profitability - Prepare and monitor marketing plans and budgets -Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.

Marketing Analyst

Procter Gamble

Mar 2012 - Dec 2014 (2 years 10 months)

- Measure the effectiveness of advertising, marketing and communications strategies. -Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters. - Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand. -Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results.

Marketing Finance Analyst

PepsiCo Venezuela

Feb 2011 - Mar 2012 (1 year 2 months)

- Provision of analytical and strategic support, and advice on financing transactions. -Preparation of various presentations, reports and financial analysis for Senior Management and the Board - Evaluation of specific investment and divestment opportunities – including commercial, financial and strategic due diligence.

Operations Finance Intern

PepsiCo Venezuela

Jan 2010 - Jan 2011 (1 year 1 month)

- In charge of weekly reports measuring the execution of Operations expenditures, providing constant follow-up in order to mitigate executions outside the budget. - Fully supported analysts and management on month-end closure. - Responsible of financial statements analysis on companies that provide services to the company.

About

Detail

Timeline

Résumé