D
Daniel McCallister
About
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Head of Marketing
Los Angeles, California, United States
Résumé
Jobs
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Head Of MarketingValatamMay 2017 - Current (9 years 4 months)- Head of Marketing and SalesAmobeeJan 2014 - May 2017 (3 years 5 months)Develop market positioning, materials, processes, and products that differentiate Amobee products and services in the marketplace. Bridge Sales, Marketing and Product Management teams to drive a consistent and compelling product message to market in order to effectively promote and facilitate the sale of Amobee products. Evaluate the timely adjustment of marketing strategies and plans to respond to changing markets and competitive conditions. Coordinate closely with sales training team to better prepare sellers for client meetings and at industry events.
- Marketing Measurement & Optimization AnalystFidelity InvestmentsJun 2010 - Jan 2014 (3 years 8 months)Build compelling digital content Develop videos, podcasts and blogs to connect with our customers Act as a consultant to our individual and corporate customers
- Business DeveloperAmerican AirlinesFeb 2009 - Apr 2010 (1 year 3 months)Developing growth strategies and plans Managing and retaining relationships with existing clients Writing business proposals Researching business opportunities and viable income streams Reporting on successes and areas needing improvements
- Marketing and Sales InternThe World BankMay 2008 - Sep 2008 (5 months)Collecting quantitative and qualitative data from marketing campaigns Performing market analysis and research on competition Supporting the marketing team in daily administrative tasks
Education
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- Master of Business Administration - MBA, ManagementThe Wharton SchoolJan 2014 - Jan 2016 (2 years 1 month)This program provides a unique focus on innovation and exploration of the entrepreneurial mindset. It produces collaborative opportunity finders and dynamic problem-solvers
- Marketing and Operations Management Major, Business and ManagementThe Wharton SchoolJan 2010 - Jan 2013 (3 years 1 month)This Master's degree is focused on giving skills to coordinate marketing and manufacturing for a particular product, project management in consulting firms, new product development , quality management programs, creating and marketing new services.
- Bachelor of Business Administration - BBA, Marketing internacionalUNIVERSITY OF CALIFORNIA BERKELEYJan 2004 - Jan 2008 (4 years 1 month)Techniques and skills to understand and manage the modern business world. Management: Business and industry. Sales and Promotions: Industrial sales, wholesale sales, consumer product sales, financial services sales, advertising sales, ecommerce, and sales management. Marketing and Public relations: Product management, brand management, marketing strategy management, advertising, public relations, marketing data and analysis, and market research