Giovanni Ciferri
About
Detail
CEO & Co-Founder
Genoa, Liguria, Italy
Résumé
Jobs
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Co-FounderFounders Hub ItaliaMar 2026 - Current (8 months)FHI is the biggest community of Italian founders built on trust, openness, and real support.
It started with a simple weekend among a few friends, all startup founders.
It grew into a 200+ founders community built on sharing, trust, and mutual support.
That’s how Founders Hub Italia was born.- Non Executive Board MemberVesper HoldingJan 2023 - Current (3 years 10 months)Vesper invests in early-stage startups, primarily in pre-seed & seed rounds.
- Advisory Board MemberFondazione TelethonDec 2022 - Current (3 years 11 months)Telethon is a large non-profit foundation focused on research into rare genetic diseases.
I have the honor of supporting the team as an advisor on digital strategy. - CEO & Co-FounderBuddyfitApr 2019 - Current (7 years 7 months)-> exit to 7NXT Group (backed by Oakley Capital)
Leading an amazing team to drive innovation and success in the Wellbeing sector. We aim to help everyone fell better through exercise.
Today Buddyfit is the leading fitness brand in both Italy and Spain, and with Gymondo, we are the European leader in this rapidly growing sector. - co-builder & AdvisorPair Social Content AgencySep 2021 - Dec 2025 (4 years 4 months)Supported the two co-founders in scaling Pair Agency from 0 to €3M/year and 35 people in 4 years, fully bootstrapped, revolutionizing the influencer marketing industry.
- Director, Marketing & Business DevelopmentJobtomeJan 2016 - Mar 2019 (3 years 3 months)-> exit to Gigroup
Joined as the first Marketer, created both Marketing and Sales teams (>15 team members):
- P&L management on a €5m+ annual marketing budget on SEM, Affiliate, and Paid Social, reaching over 20M registered users.
- Coordinating Marketing Strategy across entire Customer Lifecycle (awareness, acquisition, conversion, retention)
- Defining the Social and Brand strategy to develop the Jobtome brand: from 0 to 500.000 followers in 8 months - First Startup ExperienceScuterJan 2015 - Jan 2016 (1 year 1 month)
- Marketing AnalystDatwyler Sealing SolutionsJan 2014 - Jan 2015 (1 year 1 month)Discovering that the corporate environment isn't for me.
- CFounderCalciotimecomJun 2008 - Mar 2010 (1 year 10 months)Between 2008 and 2010, I founded and scaled a soccer blog into a niche content network, reaching 100k monthly visits in one year before a "micro exit" (4 figures to buy my first scooter). Through this experience, I learned digital marketing, sparking my interest in startups.
After realizing the complexity of scaling a business at 20, I chose to focus on business studies and work in a startup to deepen my skills before building my own company ten years later.
Education
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- Bachelor's degree, Business Administration and ManagementUniversità degli Studi di Genova
- Master of Science (M.Sc, Marketing ManagementLIUC Università Cattaneo
- Master - Doing Business in ChinaFudan University
Projects (professional or personal)
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- IItalian Startup SceneDec 2013 - Current (12 years 11 months)Management of the biggest community about startups and innovation in Europe.
- PPET Food & Care Retail Strategy for COOPOct 2015 - Dec 2015 (3 months)
- CCRM Strategy for BASF Agro ItaliaFeb 2015 - Apr 2015 (3 months)
- CCompetitor Analysis for Frecciarossa (Trenitalia)Nov 2014 - Dec 2014 (2 months)
- SSocial Media Strategy for Perfetti Van MelleNov 2014
- NNew Market Analysis for EatalyOct 2014 - Nov 2014 (2 months)
- OOmni-channel strategy for Poste ItalianeOct 2014
- BBusiness Unit Analysis for Walt Disney ParksSep 2014 - Oct 2014 (2 months)