Heather Barranco

Associate Director, User Experience Design, Global Supplier Technology

Wayfair

Aug 2022 - Current (3 years 7 months)

Defining, driving, and socializing the vision, strategy, and transformation of Wayfair’s UX design practices for all supplier-facing products. Directing the evolution of user experiences across our enterprise application by acting as a thought leader on the development of new features alongside cross-functional leadership. Inspiring and empowering my team to build great products by establishing scalable frameworks and processes for efficiency and consistency, implementing effective metrics for testing, and creating a safe space to take calculated risks.

Senior Manager, Content Design

Wayfair

Jan 2021 - Aug 2022 (1 year 8 months)

UX Content Strategy Manager

Wayfair

Sep 2019 - Dec 2020 (1 year 4 months)

G

Senior Research Strategist

GutCheck

Mar 2016 - Apr 2019 (3 years 2 months)

Worked cross-functionally and with senior management to improve research project efficiency and quality, translating traditional research methodologies to a fast, online environment. Managed, designed, and executed global market research studies for high-profile clients to meet short- and long-term research objectives, including designing studies using iterative, multi-phase methodologies, as well as multi-country approaches for global business needs. Led internal initiatives related to training, compliance, and process improvement. Coached and provided professional growth opportunities for team members. Key clients: Google, Instagram, McDonald's, Endangered Species Chocolate, Best Buy, Nestle, InterContinental Hotels Group, J.G. Wentwor

M

Strategist

Made Movement

Aug 2014 - Mar 2016 (1 year 8 months)

Utilized consumer databases, conducted focus groups, and worked with clients' internal research teams to understand brand audiences, cultures, businesses, and technology landscapes in order to translate uncovered insights and tensions for creative development. Implemented tracking solutions to measure campaign performance, defined success indicator metrics, and regularly reported back on progress. Understood the digital ecosystem (across websites, apps, and social) and navigated digital analytics to help tell more persuasive stories with the data. Key clients: Church's Chicken, Clayton Homes, EVOL, Udi's, Earth Balance, Glutino, Smart Balance, Asurion

S

Strategic Planner

Scrum LATAM Comunidad

May 2011 - Jul 2014 (3 years 3 months)

Crafted work that told a compelling story by moving beyond cultural segmentation and taking a total market approach to strategy and insight development through lateral thinking grounded in research. Collaborated with Account Services to write creative briefs and provide clear persuasive strategies to creative teams. Effectively communicated ideas, POVs, and strategies to clients and our internal teams. Key clients: Time Warner Cable, Beam Inc., Converse, Corona Extra, Modelo Especial, Victoria, Red Bull, Trident, Discovery Kids, Volvo

C

Content Management & Creative Coordinator Intern

Crispin Porter + Bogusky

Jan 2011 - Apr 2011 (4 months)

Tracked and managed the content creation and project development of major campaigns including Amex's "Start Booming" and NEXTPEDITION. Collaborated with creatives, designers, and producers to hit key deadlines. Conducted secondary research and competitive audits to inform campaigns. Key clients: Amex OPEN, Amex Travel, Burger King, MetLife, B-cycle

W

Strategic Planner and Online Content Mananger

We Love Colors

Aug 2009 - Dec 2010 (1 year 5 months)

Pushed to think outside of the box for the development of effective strategies, creative concepts, and buzzworthy viral campaigns on various social channels that fit a small budget. Designed and wrote copy for banner ads, newsletters, flyers, e-blasts, mailers, and other collateral. Wrote press releases, pitched stories, developed media lists, created press kits, and coordinated events. Produced photo shoots, fashion shows, and other events. Established and fostered relationships with media reps, bloggers, stylists, and editors. Negotiated campaign details and monitored campaign effectiveness.

Graphic Design and Map Marketing Intern

Onboard Media an LVMH Company

May 2009 - Aug 2009 (4 months)

Designed ads for clients and edited PowerPoint presentations for conferences. Created new maps and designed templates for marketing collateral. Worked with clients on writing and approving map scripts for the new Caribbean season. Conducted detailed research, structured files in databanks, and uploaded website images. Key clients: Royal Caribbean International, Princess Cruises, Celebrity Cruises, Disney Cruise Line

T

Account Planner

The MIA Collective

Dec 2008 - May 2009 (6 months)

Conducted extensive desktop research and 1-on-1 interviews to develop an innovative campaign for the Century Council. Outlined consumer insights, positioning, and strategy to plan effective viral marketing tactics. Assisted in the creative process to develop a big idea that would resonate with our target. Key client: The Century Council

P

Account Planner

PRADUM Agency

Aug 2008 - May 2010 (1 year 10 months)

Implemented strategic guerilla marketing techniques to increase client exposure, organizing within-budget client events to drive traffic and buzz. Directed designers to create flyers, posters, and newsletters to promote events and regular film showings. Conducted primary research with event attendees to determine what worked and what could be improved about the overall event experience and promotional efforts. Key client: Bill Cosford Cinema

Heather Barranco

About

Detail

Timeline

Résumé