Maria Cagliyangil

As Head of Influencer Marketing, I built the IM channel from scratch for EdTech, TravelTech, GenAI brands. The scope included hiring and growing diverse teams of 2-7 people, aligning with UA, SMM, CRM channels, Product teams and partner agencies. I led campaigns across European, U.S., CIS and LatAm markets. My core competencies include team leadership, marketing strategy, and analytical optimization using tools such as PowerBI and GA. I consistently delivered measurable results, including x3 brand awareness growth during peak seasons, cut CPA by 70% by repurposing influencer content in paid ads and a 50% organic lead surge during influencer activations. My focus remains on fostering cross-channel collaboration and leveraging data-driven insights to achieve sustainable growth.