Craig Foldes

Founder & CEO

ChatWalrus

Jun 2025 - Current (1 year 1 month)

The ChatGPT training platform for retail, CPG & F&B teams - turning AI-hesitant employees into top performers who deliver faster, sharper output in weeks, not months. Used by 400+ brands.

Global Head of AI

Crocs Inc

Mar 2024 - Current (2 years 4 months)

Lead AI strategy and implementation across Crocs & HEYDUDE, driving adoption of Everyday AI tools like ChatGPT. Translate insights from top VCs, AI startups, and enterprise peers into real-world solutions that enhnace work across digital, marketing, merchandising, supply chain, legal, HR and more.

Director, Global Product: Jibbitz

Crocs

Mar 2023 - Mar 2024 (1 year 1 month)

Drive global strategy & P&L for Jibbitz, Crocs $300m/yr (as publicly stated) accessories business, across all channels & regions.

Director, Global Product: Special Projects (Speed)

Crocs

Oct 2022 - Mar 2023 (6 months)

Cut Jibbitz lead times by bringing speed to market supply model, at scale.

Growth Track Co-Chair

Colorado Startup Week

Jan 2022 - Aug 2025 (3 years 8 months)

Denver Startup week is a celebration of everything entrepreneurial in Denver and is the largest free event of its kind.

Director, Global Digital: Jibbitz

Crocs

Oct 2021 - Oct 2022 (1 year 1 month)

Drive Jibbitz digital & marketplace strategy.

Head of Revenue

Shinesty

Feb 2020 - Oct 2021 (1 year 9 months)

Support marketing & merchandising teams, reorienting the business against our underwear opportunity

Dir Strategic Projects

Shinesty

Jul 2019 - Feb 2020 (8 months)

Lead Shinesty's subscription underwear business

Founder

Dirt Road Travels

Sep 2016 - Jul 2019 (2 years 11 months)

Help tourism boards reach millennials on mobile. Clients include Visit Sacramento, Visit Albuquerque, TOURISM Santa Fe, the Durango Area Tourism Office and Visit Wilmington and Beaches. Our work's been featured in Outside Magazine and on Hulu.

Account Executive - Retailer Partnerships

Ibotta

Nov 2014 - Mar 2016 (1 year 5 months)

Ibotta is a technology company that is revolutionizing the way that consumers use their mobile devices before and during shopping. Ibotta is one of the 20 most frequently used mobile applications in the US, and its users spend billions of dollars each year in brick and mortar stores and online. Visit the website at www.ibotta.com.

Assistant Brand Manager

Dish TV

Jun 2013 - Mar 2014 (10 months)

Sole employee at DISH responsible for social media (9/13-1/14); oversaw multimillion $ annual budget. Evolved social strategy from Facebook fan and engagement focus to new customer acquisition, increasing long-term social media driven revenues from $0 to +$145k in 3 months, while surpassing baseline Facebook fan and engagement goals for 2013. Oversaw the integration of social media within the broader DISH digital media mix (tagging, retargeting and attribution).

Marketing Specialist II

Dish Network

May 2012 - May 2013 (1 year 1 month)

Managed social media communication strategy, customer service agents and programmer campaigns. Drove Facebook fan growth from ~650k to 4.6M and YouTube video views from 500k to +50M. Developed and presented weekly social media performance reports, delivered to the DISH Chairman, CEO and all EVPs.

Analyst I

GfK An NIQ Company

Jul 2011 - May 2012 (11 months)

Used consumer research to recommend new products and marketing campaigns for large corporations. 3 recommended executions went to market (MillerCoors, University of Phoenix and Nestle).

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