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Sophie Ferronato

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Vice President, Marketing Communications
Summit, New Jersey, United States

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Jobs verified_user 0% verified
  • EVERSANA
    Vice President, Marketing Communications
    EVERSANA
    Apr 2021 - Current (5 years 5 months)
    - Business Outcomes & Growth: Directed global strategy for a $1B+ portfolio, balancing a $100M SaaS business with a $900M services business to maintain market-leading status. - Brand Launch: Led the 2018 global launch of the EVERSANA brand, surpassing 20-year incumbents to achieve leading brand status in under 4 years. - Operational Efficiency: Reduced customer acquisition costs (CAC) by 30% and achieved a 5:1 ROI on a $6M+ budget by optimizing channel mix and attribution modeling. - Enterprise Transformation & AI: Part of an enterprise initiative and owner of the marketing practice transformation through AI-driven CRM, automation, and data-driven product life cycle strategies. - Team Development: Created and scaled the marketing depart
  • EVERSANA
    Sr. Director, Marketing & Corporate Communications
    EVERSANA
    Sep 2018 - Mar 2021 (2 years 7 months)
    - Owned the brand launch of EVERSANA in the Life Sciences market in 2018, reaching a leading brand status in less than 4 years - currently valued at over $6 Billion - surpassing competitors with over 20 years in the market. - Directed the creation of the marketing department from the ground up, including hiring over 15 professionals across global markets, establishing procedures, selecting and implementing marketing technologies and analytics infrastructure.
  • Alliance Life Sciences
    Head of Marketing
    Alliance Life Sciences
    Nov 2016 - Oct 2018 (2 years)
    Global B2B SaaS and data company serving life sciences (pricing, market access, and revenue management solutions), acquired by EVERSANA/WaterStreet PE in 2018. - GTM Transformation: Owned the end-to-end GTM strategy across NA and EU, facilitating the transition from a consulting-heavy model to a scalable SaaS and data-driven organization. - Exit Positioning: Partnered with CEO, CFO, and board to develop investor-facing narrative and exit positioning directly contributing to successful acquisition by WaterStreet Private Equity.
  • S
    Strategic Marketing
    Strategic Marketing Executive
    Jun 2014 - Oct 2016 (2 years 5 months)
    Worked on a number of strategic marketing projects in the US, Brazil and Europe including: - Advised a leading European consumer products company on new product launch in the Brazilian market. Used strategic frameworks such as "Product Life Cycle" and made recommendations for positioning, market segmentation and strategic pricing that was aligned with the product's positioning and brand. - Worked with a US national, non-profit organization to develop a formal marketing department. The project scope included creating marketing processes, reviewed systems and available talent. The goal was to organize, automate and put processes in place so that work can be handled by a handful of part time volunteers.
  • ReSource Pro
    Head of Marketing
    ReSource Pro
    Jan 2008 - Jun 2014 (6 years 6 months)
    BPO and operations consulting firm for the insurance industry - Operational Excellence: Integrated Lean Six Sigma and change management techniques into marketing operations to align business goals with global processing centers in India, China, and the US. - Strategic Innovation: Collaborated with the CEO on high-level innovation projects, including revamped pricing models and market intelligence for 300+ enterprise insurance clients.
Education verified_user 0% verified
  • McDaniel College
    Bachelor of Arts (B.A, Business
    McDaniel College
    International Student. Studied business, economics, communication. Studied Hungarian and German.
  • New York Institute of Technology
    Master of Arts (M.A, Integrated Marketing Communications
    New York Institute of Technology
  • Cornell University
    ECornell MBA-Level Graduate Certificate, Marketing Strategy
    Cornell University
    Jan 2016
Projects (professional or personal) verified_user 0% verified
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