Product Manager
NewsCred now Optimizely CMP
Mar 2015 - Aug 2016 (1 year 6 months)
Led the Product team for our Content business, responsible for generating $12+ million in annual revenue by creating and licensing content for Fortune 1000 brands such as Visa, Pfizer, IBM, and Verizon.
Restructured the core business model between content providers and customers and built supporting software to generate ~$1 million of incremental annual revenue, increase margins by ~10%, and reduce client churn by ~9%.
Managed team of seven developers to build upon Google Analytics Premium and Big Query to integrate natively into our software and analyze the underlying characteristics that make some content successful over other types.
Collaborated with all stakeholders (customers, freelancers, providers, editors, developers, designers,