•
likethecognac.com •
I have worked at the intersection of experience design and brand identity for over a decade. I've had the pleasure of leading teams and projects for a variety of organizations—from start-ups (like Bonobos) to the long-established (like Victoria's Secret). Most recently I co-founded CryptoCare, a not-for-profit web platform that allows users to enjoy donating cryptocurrency to social impact organizations.
In the tech space, I have created and led Product Design & Research teams—supporting web apps, internal tools, in-store apps, and native apps—responsible for user research, strategy, user experience design, IA, prototypes, and user testing.
In the more traditional space, I have led the design and direction for branding, 360 marketing campaigns, event design, packaging, interiors, print, motion, video, photography, and more.