Joanne Moretti

Chief Customer Officer

Fictiv

Dec 2025 - Current (9 months)

Board Member

Sangoma

Apr 2023 - Current (3 years 5 months)

Chief Revenue Officer (CRO)

Fictiv

Oct 2021 - Dec 2025 (4 years 3 months)

Driving a fully integrated go-to-market strategy and team for Fictiv that’s delivering consistent and predictable year over year profitable growth.

Board Member

Fictiv

Feb 2021 - Feb 2022 (1 year 1 month)

Chief Marketing Officer

DecisionLink

Nov 2019 - Oct 2021 (2 years)

Interim CMO

Fictiv

Nov 2019 - Feb 2021 (1 year 4 months)

Contributing Writer

The Digital Enterprise

Nov 2018 - Apr 2023 (4 years 6 months)

Sharing my POV on Digital Transformation in the Manufacturing, Financial Services, Healthcare and High Tech space.

Go-to-Market Adviser

Maverick Digital Inc

Nov 2018 - Dec 2022 (4 years 2 months)

Thrilled to be supporting Belal and his team of Digital Transformation Mavericks, as their go-to-market adviser and support their growth and success in this area!

Board Of Directors Go-to-Market Adviser

DecisionLink

Jun 2018 - Oct 2022 (4 years 5 months)

The world's first Customer Value Management company - DecisionLink empowers sales, marketing, value engineers and customer success professionals with the ability to discover, quantify, justify and prove their value proposition in a fast and efficient way. The value of value-based relationships and conversations proves itself out time and time again, in the form of reduced discount levels, deal velocity, deal size, much higher retention rates and best of all, creates a trusted advisor relationship - the Holy Grail of commercial excellence! Proud to serve as a board member, investor and adviser for this great company, because in my experience #VALUEWINS hands down.

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Advisory Board Member

UT Systems Institute for Transformational Learning UTxTEx UTSystem

May 2016 - Nov 2018 (2 years 7 months)

The Total Educational Experience Advisory Board (TExAB) is a committed group of diverse business and thought leaders who support the University of Texas System’s Institute for Transformational Learning (ITL) regarding strategy for the ongoing development of the TEx platform. The Total Educational Experience, or TEx, was created within ITL as a digital learning platform that delivers personalized competency-based educational programming, supports services at scale, and generates data about the students' learning experience. The Advisory Board will be comprised of ten to twenty executive level visionaries who have significant business, technology development, or research experience and represent diverse personal and professional backgroun

Senior Vice President & Chief Marketing Officer

Jabil

Apr 2014 - Nov 2018 (4 years 8 months)

Jabil is a product solutions company and Joanne is responsible for designing & delivering a new go to market strategy for Jabil, as well as delivering fully integrated marketing programs; a unique sales enablement approach including tools & resources; a sales operations platform based on salesforce.com, and the design and delivery of a world class customer and partner innovation environment in the heart of Silicon Valley: the Jabil "Blue Sky Center". This 100,000 square foot facility features some of Jabil's 1,600 capabilities across 12 different sectors, including: a conceptualization and market test studio, a design and rapid prototyping lab, an automation and 3D printing lab that is digitally connected to the onsite, NASA-like, "Digit

VP & CMO Dell Software Group

Dell

Jul 2012 - Apr 2014 (1 year 10 months)

Joanne supported the build out of a world class software organization within Dell by leading the integration of 7 acquired marketing entities into one fully functional software marketing and sales enablement organization. Under her leadership the newly formed group delivered a simplified set of software messages to the market in order to create awareness re. Dell's presence and excellence in software but moreover Dell's excellence as an End to End solution provider. In addition to her software marketing responsibilities, she led Dell's x-BU Security marketing and her team delivered Dell's "Connected Security" message and go-to-market. In addition to messaging and awareness, Joanne's team delivered outstanding demand-gen results. Unifyin

Member Board of Directors

Alteryx

Oct 2011 - Jul 2012 (10 months)

Vice President, Sales Excellence & Dean, HP Sales University

HewlettPackard

Jun 2010 - Jul 2012 (2 years 2 months)

In this role Joanne is responsible for the design and delivery of HP’s Sales University curriculum. The primary objective will be to help the 20k person sales force learn, through proven methods and tools, to accurately identify our clients’ needs, as well as learn to expertly navigate the broad HP portfolio in order to design and deliver comprehensive solutions to precisely meet those needs. This focus on sales excellence and learning will create "amazing" outcomes and benefits for our customers' business, such as: revenue growth, competitive advantage, greater customer satisfaction and retention, cost savings, the speed and agility to innovate and other objectives our customers strive for every day.

Corporate SVP Product Marketing

CA Inc

Jan 2009 - Jun 2010 (1 year 6 months)

Product go-to-market strategy, industry analyst relationship management, and sales enablement.

General Manager & SVP Sales (Canada & US West)

CA Inc

Apr 2003 - Dec 2008 (5 years 9 months)

Responsible for all facets of CA's business in the Canadian Market as well as the US West market.

Account Mgmt/Sales Mgmt

CA Inc

May 1992 - Apr 2003 (11 years)

Managed large strategic accounts such as TD Bank Financial Group, Bell Canada, CGI and other Canadian Enterprise accounts.

Presales Engineer

CA Inc

May 1988 - May 1992 (4 years 1 month)

Delighting Customers by supported sales cycles with technical presentations, requirements gathering, POC's and post sale implementation and training.

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