Brent Holloway

If you're pushing your sales team harder but not seeing proportional revenue growth, the problem isn't effort, it's often visibility into the right KPIs. I've spent 20+ years transforming sales organizations—scaling teams from 5 to 50+ reps at private and public companies, growing ARR from $2M to $70M, and leading commercial sales orgs through IPO and acquisition. My breakthrough came when I realized that sustainable revenue growth isn't about working harder—it's about revealing which activities and account types actually drive efficient sales productivity. We've found that most sales teams are missing critical productivity insights. They see basic metrics like win rates and pipeline, but they can't identify which specific scenarios consistently deliver the highest revenue per rep. Standard CRM reports show surface-level data, but miss the deeper patterns that separate high-performing activities from time-wasters. That's why we built the Mastiff Software platform. We deliver custom sales productivity analytics that transform your GTM team's performance by revealing exactly which customer scenarios, deal characteristics, and sales activities generate maximum revenue impact. Our approach and advanced algorithms analyze your unique data across 30+ variables — delivering actionable insights not found in spreadsheets or generic BI tools. The result? Teams achieve breakthrough productivity at the company and individual levels. Whether you're a CRO pushing for aggressive growth, a RevOps leader seeking deeper performance insights, or a VC helping portfolio companies scale efficiently— we show you exactly how to maximize your team's revenue potential. Ready to discover what's driving your best performance? Contact me for your no cost assessment.