Director Strategic Planning
Cien+
Jan 2014
Set up strategic planning department & process infusing insights and foresights on all accounts (total market & multicultural - Hispanic, African American, LGBTQ -), informed digital strategy, developed marketing strategy to unlock the multicultural opportunity, facilitating multicultural boot camps. Key Brands: Thermage, Pelo, Consumer Reports, Jägermeister Post Food cereals, Cora, Prevent Cancer Foundation, Novartis, Pradaxa, Monistat, Dr Scholl's, Vitafol, Unicef USA, Prudential, Bowlmor, Weight Watchers.