Meredith Baker

Chief Revenue Officer (CRO), Chief Customer Officer

Civitas Learning

Feb 2024 - Current (2 years 9 months)

Responsible for all revenue generation and growth
Sales, Marketing, BDR & Customer Development (CS) all report up to me.

Transformed a fragmented revenue organization, into an integrated enterprise GTM engine.
Responsible for aligning incentives, positioning,
product narrative, org structure, customer value, and GTM execution in a coherent commercial strategy.

Council Member

GLG

Apr 2017 - Current (9 years 7 months)

Provide informed perspectives on the education, educational technology and publishing industry to potential investors.

Vice President, Customer Development

Civitas Learning

Jun 2020 - Mar 2024 (3 years 10 months)

S

Senior Vice President of Sales

School Innovation and Achievement

Feb 2018 - May 2020 (2 years 4 months)

I have played a pivotal role in transforming K-12 education by driving sales initiatives that enhance student attendance and engagement.
• Recruited and developed a dynamic sales team to effectively communicate our mission to school districts.
• Achieved the largest district contract in California within my first year, establishing key relationships with major districts.
• Contributed to year-over-year net new ARR increases, showcasing the effectiveness of our targeted strategies.

Vice President

iDesign

Jan 2016 - Feb 2018 (2 years 2 months)

iDesign partners with universities to build, grow and support online and blended courses and program offerings. We are passionate about helping faculty harness the potential of emerging technologies to design courses and degrees that make an impact, whether they are fully online, flipped, adaptive, blended or competency-based. From statewide university systems to private colleges, our custom solutions pair instructional design with technologies to enable great teaching.

Vice President, Univ Partnerships, Online Learning Services

Pearson

Jan 2014 - Jan 2016 (2 years 1 month)

• Spearheaded the identification and qualification of universities for managed service partnerships, focusing on degree program demand.
• Engaged with Presidents, Provosts, and Chancellors to establish long-term partnerships, averaging 7-10 years.
• Conducted comprehensive market analysis to assess program viability and built pro-formas to support institutional decision-making.

Vice President, New University Partnerships, West

Academic Partnerships

Apr 2013 - Jul 2014 (1 year 4 months)

I successfully led initiatives to establish university partnerships that expanded access to online education.
• Identified potential partners based on AP's "On Model" criteria to ensure alignment with strategic objectives.
• Coordinated with internal teams to develop and implement comprehensive online strategies post-partnership.
• Recognized as a top performer in 2013, reflecting my commitment to excellence in partnership development.
• Signed 1st CSU partner for AP
• Signed 1st BSN to DNP w/tier 1 partner
• Dual role as VP & Managing Director post signature

Generalist

McGrawHill Higher Education

Dec 2011 - Apr 2013 (1 year 5 months)

● 173% increase in 2012 learning solutions sales over prior year sales.
● Champions Roundtable, 2012
● Sales Leadership Council, West Region

Publishers Rep

Pearson

Jan 2009 - Dec 2011 (3 years)

● Pearson One" recipient, 2011, largest custom $ increase over prior year.
● Over 100% increase in digital required business over prior year, 2011.
● Largest Custom World Language adoption in West Region 2011.

Acct Exec

Rincon Technology Inc

Dec 2007 - Dec 2009 (2 years 1 month)

I excelled in driving revenue growth and strategic asset management at Rincon Technology, Inc., where I achieved multiple sales milestones.
• Ranked #1 Account Executive for gross sales in Q3 & Q4 2008 and top 3 for all of 2009.
• Negotiated a record-setting purchase order, resulting in $1M net revenue.
• Established a company record for strategic purchases, achieving 99% profit upon hardware sale.

Sr. Client Service Associate

Morgan Stanley

Feb 2005 - Dec 2007 (2 years 11 months)

I excelled in managing client relationships and operational functions at Morgan Stanley, ensuring a seamless experience for clients.
• Specialized in TRAK accounts, facilitating complex portfolio transfers between financial firms.
• Executed global securities transactions while addressing client queries and needs effectively.
• Assisted in business marketing and prospecting to enhance client engagement and satisfaction.

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Meredith Baker

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