Andrea Bonilla

Mentora en Ecommerce, Estrategia y Marketing Digital en Red de Mentores ICESI

Universidad Icesi

Jun 2022 - Current (3 years 2 months)

Mentora y consultora de Estrategia Digital con amplia experiencia en la industria. Mi principal objetivo es guiar a las startups y empresas emergentes hacia el éxito en el ámbito digital, apoyándolos en el desarrollo de sus estrategias de negocio personalizadas y efectivas que generan resultados medibles y duraderos.

Customer Success Manager

VTEX

Jun 2021 - Current (4 years 2 months)

Liderar y acompañar la estrategia digital de clientes a través de consultorías a los C-levels para apoyar en sus planes estratégicos para marcas como Nike, Totto,Umbrale,American Eagle, Motorola, Calvin Klein, Tommy Hilfiger entreotros. Lo queincluye asegurar la calidad, buena ejecución y eficiencia de los procesos asegurando el crecimiento del canal online. Manejo de clientes en diferentes países, entre ellos Chile, Colombia, Perú, Argentina y Ecuador. Responsable de guiar los procesos de nuevos proyectos digitales, promover una cultura de innovación y la estrategia de marketing digital para clientes VTEX. Funciones Específicas: - Acompañar a través de consultorías a los C-levels en los planes estratégicos 360 de las marcas contribuyendo

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Global Head eCommerce

Carvajal Educacin SAS

Jun 2019 - Jun 2021 (2 years 1 month)

Functions: Responsible for the structuring of the digital area, development, strategy and implementation of digital channels at the company's global level. Generation and design of the digital strategy, ensuring its execution and generating additional income and digital positioning of the category. Specific Functions: - Lead the structuring, planning, design, development, implementation, management, operation of current and new digital channels globally. Deployment of digital strategies for countries. E-commerce, Marketplace and Corporate Site. - Definition of processes that enable e2e, achievement of sales results, budget preparation and management. - Generation of strategy to attract new users and positioning of digital channels. - Plann

Head eCommerce and Deliveries

Almacenes la 14

Oct 2017 - Jun 2019 (1 year 9 months)

Functions: Responsible for managing the company's digital strategy, with the aim of generating additional income through the management of the Ecommerce channel and other digital initiatives (e-marketing, Ecommerce, digital partners, e-mailing). Responsible for the implementation of the company's Omnichannel strategy (Ecommerce, Home, B2B). Specific Functions: - Lead the structuring, planning, development, implementation, management and operation of new digital channels for the company B2C, B2B and Homes to generate additional income. - Definition of processes, achievement of sales results, budget preparation and management. - Generation of the strategy to attract new users and positioning of digital channels. - Application of knowledge in

Head Marketing

Rappi

Jul 2016 - Oct 2017 (1 year 4 months)

Functions: Responsible for positioning Rappi in the city through offline and online activities. Generation of offline and online strategies for the acquisition, retention and loyalty of users. Specific Functions: - Positioning of the brand since the opening of the operation in the city. - Planning and execution of marketing strategies to achieve Rappi's positioning. - Generation of offline and online strategies for user acquisition and retention. - Management and management of budgets to meet goals. - Preparation and implementation of the annual marketing plan and digital marketing strategies. - Design and execution of promotional activities. - Support to the Prepared Foods area, to create and strengthen commercial alliances through contin

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Head of Corporate Solutions

imaginamos

May 2016 - Jul 2016 (3 months)

Functions: Responsible for the management and management of the company's corporate accounts. Specific Functions: - Consulting, planning, product development and digital solutions for companies. - Management of an interdisciplinary team for the execution of digital projects. - Detect business opportunities. - Monitor projects, meet goals and prepare reports to present to clients. Main achievements: - Planning and implementation of platforms for Tugó, Gana, Decorceramica and Grupo Gondi. - Award for the best team management in digital developments Imaginamos 2016.

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Product Owner

imaginamos

May 2015 - May 2016 (1 year 1 month)

Functions: Responsible for managing and managing accounts. Specific Functions: - Execution, planning and coordination of all digital projects. - Resource management, cost control and team leadership oriented towards achieving goals. - Project management. - Interdisciplinary team management. Making reports and execution deliveries. Main achievements: - Ecommerce planning and implementation for 24 projects, such as Plásticos Rimax, Dcobys, Biofields, Zambo Dende, among others.

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Project Manager

imaginamos

May 2014 - Apr 2015 (1 year)

Functions: Responsible for managing teams for planning digital developments. Specific Functions: - Direct and coordinate the work team ensuring compliance with the schedule, budgets and goals. - Resource planning and total execution of digital projects ensuring profitability for the company. - Management of interdisciplinary work teams.

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Digital Strategies Consultant

imaginamos

Jun 2012 - May 2014 (2 years)

Functions: - Consulting and business advice for digital strategies. Achievement and development of new clients. - Opening of a new sales place. Main achievements: - City opening. - Achievement of new clients.

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Co-Founder & Head eCommerce

MANGOTANGO

Jan 2012 - Jan 2015 (3 years 1 month)

Functions: Responsible for brand positioning, corporate image and digital strategies. Specific Functions: - Development of a business plan for a marketplace (Entrepreneurship) focused on empowering Colombian designers. - Generation of offline and online marketing strategies to position the brand nationwide. - Design of graphic material for social networks. Creation of the corporate image and design of packaging and POP material. - Management of social networks, administration and generation of online content and management of guidelines in digital channels. Main achievements: - Positioning on Facebook, achieving 230,000 and 60,000 followers on Instagram, in its first year of operation. - Generation of 600 monthly orders. Brand positioning

Andrea Bonilla

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