Lazaro Baro Izaguirre

With a career that spans international HR leadership, operational excellence, and dynamic media buying in high-pressure industries, I bring a unique blend of structure, agility, and emotional intelligence to every role I step into. My journey began in a major banking group, where I rose from an entry-level position to Deputy Regional Head of HR. I led recruitment automation projects, implemented CRM systems, and launched mentorship programs. These experiences gave me a deep understanding of process management, strategic leadership, and the irreplaceable value of trust within a team. Later, I relocated to Mexico to take on the role of Deputy Head of Recruitment. There, I handled everything from legal partnerships and contractor negotiations to launching new offices from scratch — building workflows, managing onboarding, and establishing internal regulations. My role always went beyond traditional HR — I was the go-to person for anything requiring flexibility, speed, and full ownership. Eventually, I transitioned into the iGaming industry, joining that team as a Influencer Marketing Manager and Affiliate Manager (18+ Models and Partners verticals) and then to BetBoom. In both I coordinated monthly campaigns with 60+ models, managed advertising budgets ranging from $10,000 to $200,000, and worked with performance metrics like CPM, CTR, and CPA across Latin America. It was an intense, results-driven environment that sharpened my cross-functional communication and strategic decision-making under pressure. Alongside this, I supported HR, Office, and Event Management teams with admin operations and Spanish-language contractor communications. Across every position, one thing has remained constant: I bring order to chaos. Whether it’s coordinating vendors, managing staff, overseeing travel and calendars, or handling the smallest operational details—I anticipate, I organize, and I deliver. My key strengths: - Rapid adaptability and willingness to take on new challenges. - High emotional intelligence and empathy, honed through crisis management and hundreds of interviews. - Obsessive attention to detail and love for systems and structure. - Fluent in Russian, English, and Spanish. - A genuine drive to be helpful—always thinking one step ahead. I’m inspired by working alongside intelligent, ambitious individuals in culturally aligned environments. My goal is to be the force that brings rhythm, clarity, and peace of mind to those I support.