Lamar Rice

Paid Media Specialist

Agital

Jun 2023 - Current (3 years 1 month)

• Orchestrated and optimized paid search campaigns, leading to a 35% rise in click-through rates and a 40% decrease in cost-per-click • Pioneered keyword research and bidding strategies, resulting in a 28% boost in quality scores and achieving top ad placement for primary keywords • Analyzed user conversion paths, implementing adjustments that boosted conversion rates by 20%, and enhanced overall return on ad spend (ROAS) by 50% • Collaborated with content and design teams to craft ad creatives that increased ad relevancy, resulting in a 15% rise in ad engagement rates.

Senior Search Marketing Manager

Cointelegraph

Jan 2021 - Jun 2023 (2 years 6 months)

• Surveyed 50 visitors to the company website, resulting in a 25% increase in market research • Analyzed the marketing team through personnel and campaign metrics to establish contributing personnel for future campaigns • Enhanced website traffic by 450%, increased paid reach by 706%, achieving 30% efficiency in overall digital marketing budget by optimizing search ad campaigns.

Search Marketing Manager

Cointelegraph

Jan 2020 - Dec 2021 (2 years)

• Track, report, and analyze website analytics and PPC initiatives and campaigns • Develop, manage, execute, and measure PPC campaigns from small to large brands and eCommerce sites • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies • Develop and control deadlines, budgets, and activities.

P

SEO Manager/Digital Commerce Operations

Prime Solutions

Jan 2016 - Dec 2020 (5 years)

• Managed daily metrics of campaign performance using multiple tools and metrics (Google Analytics, Google Tag Manager, Google Ads, Bing Ads, Facebook Ads, Twitter Ads) and reported on these metrics using Google Data Studio, Google Sheets, and Microsoft Excel • Led eCommerce projects by analyzing the customer's needs and researching the existing infrastructure, and the current state to identify risks, challenges, and opportunities • Implemented SEO strategies that decreased page load time by 30%, improved organic search position by 50%, and increased website traffic by 60% • Utilized keyword analysis, content audit, competitor research, and optimization methods using on Google Analytics and Search Console.

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SEM Consultant & Project Manager

Devon Milan

Jan 2013 - Dec 2016 (4 years)

• Developed, implemented, and monitored all paid social (Meta/IG, Twitter, Snapchat, Quora, etc.), executed an SEM strategy (Google, Bing), and increased CPL by 35% and CTR by 40% • Independently ensure projects remain on schedule from start to finish, talk to clients, and walk them through growth • Increased online visibility for clients by 56%, grew Impressions for targeted keywords by 25%, and achieved a 10% reduction in Cost per Conversion month by month.

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