Andrew Dubatowka

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Marketing

SanLogisticsSdnBhd

Sep 2023 - Current (2 years 10 months)

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Growth Consultant

Workload NG

Jun 2023 - Current (3 years 1 month)

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Head of Marketing

Coda Labs

Apr 2022 - Jan 2023 (10 months)

Coda Labs is a team of creative and technology experts who focus on building fun mobile gaming experiences, powered by blockchain technology. • Setup and led a small but mighty team of growth marketers, creatives, social marketers, and PR agency to launch Infinite Arcade and establish Coda Labs as a leader in the blockchain games industry. • Owned Product Marketing, Marketing Strategy, and GTM across B2C and B2B including customer research, segmentation, positioning and messaging, marketing strategies, and channel planning. • Collaborated closely with Biz Dev and Sales to deploy Sales Enablement & ABM strategies that drove leads and revenue. • Owned strategy and execution across all channels including field marketing, PR, social/influencer

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Product & Growth Marketing Consultant

Coda Labs

Jan 2022 - Apr 2022 (4 months)

Consulting for 0 to 1 launch of Infinite Arcade

Senior Director, Global Growth Marketing

Visa

Jun 2018 - Apr 2022 (3 years 11 months)

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. • Expanded Visa Marketing Platform line of business into LATAM and Europe and grew revenue through partnership with Sales, Product Management, Legal, Privacy, and Tech. • Led a high-performing team of Growth Marketers to expand the Visa Marketing Platform, which is a suite of marketing SaaS & services helping banks, neobanks, and fintechs with data-driven growth marketing. • Launched the Global Digital & Programmatic Center of Excellence to deliver value to Visa's marketing organization through AdTech, MarTech, Social, and Digital Media b

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VP, Product Marketing

AdColony — A Digital Turbine Company

Jul 2016 - May 2018 (1 year 11 months)

Digital Turbine (NASDAQ: APPS), fka AdColony, powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. • Built AdColony’s (Acquired by Digital Turbine) first-ever Product Marketing team that increased revenue for Digital Media & Marketing SaaS products sold to Fortune 500 customers around the world. • Owned all Product Marketing, GTM, customer research, segmentation, positioning and messaging, marketing strategies, and channel planning. • Partnered with sales and improved pipeline through a combination of Lead Gen, Field Marketing and Sales Enablement for global network of Sales and BD teams. • Increased programmatic revenue by 117% year-over-year by guiding the product organizati

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Senior Director, Product Marketing

AdColony — A Digital Turbine Company

May 2014 - Jul 2016 (2 years 3 months)

Advisor

Thalamus

Sep 2013 - Oct 2020 (7 years 2 months)

Thalamus is an AdTech vendor data SaaS platform and a mobile app user acquisition agency. I advised them from their initial launch through their exit (acquisition by Kochava)

VP, Strategy & Media

IPG MEDIABRANDS

Feb 2011 - May 2014 (3 years 4 months)

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks. • Grew media business 3X by leading the Ansible Strategy & Media team in developing, deploying, measuring and analyzing digital marketing strategies and programs. • Led all mobile media strategy & execution across clients like Intel, Microsoft, Johnson & Johnson, and Charles Schwab. • Crafted key marketing strategies and solutions for clients like and led cross-functional teams to create and deploy marketing programs, including SEM, social, native apps, websites, web apps, rich media, email/CRM and digital.

Brand Manager

AMDA College and Conservatory of the Performing Arts

Oct 2009 - Feb 2011 (1 year 5 months)

Worldwide Digital Marketing Graduate Associate

Sony Pictures Entertainment

May 2009 - Sep 2009 (5 months)

Digital Marketing Manager

Fourth Wall

Jan 2008 - Apr 2009 (1 year 4 months)

About

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