Renzo Scivoli

Senior Growth Marketing Manager

Thriveworks

Jul 2026 - Current (3 months)

Leading paid media strategy and execution across Google, Meta, Microsoft, and emerging channels for one of the largest US mental healthcare providers, driving qualified patient acquisition across the full funnel from click to kept appointment. - Own end-to-end paid media performance, optimizing for cost per kept appointment across a national, multi-location account structure - Build scalable reporting and automation infrastructure leveraging AI tools and Platform APIs - Lead testing across creative, audiences, and landing pages, translating insights into full-funnel optimization - Align campaign strategy with provider capacity across markets in a HIPAA-aware, regulated environment - Partner cross-functionally with Data, Clinical, Operations

Líder Performance Marketing

Itaú Uruguay

Nov 2024 - May 2026 (1 year 7 months)

Led the Performance Marketing team at Banco Itaú Uruguay, overseeing paid acquisition and customer communications across the bank's full retail portfolio — covering both B2C and B2B segments, including loans, credit cards, accounts, investments, loyalty programs, and business solutions. Team of 6 specialists across paid media, CRM, and in-app channels. - Paid media strategy across Google Ads, Meta Ads, and TikTok Ads for both consumer and business audiences. - End-to-end customer communications via Salesforce Marketing Cloud (Email Marketing, Push Notifications). - In-app advertising for the bank's product ecosystem through Google Ad Manager, focused on cross-sell and engagement. - Campaign strategy spanning acquisition, retention, and life

Digital Marketing Manager

OnPoint

Aug 2019 - Oct 2024 (5 years 3 months)

Led the performance marketing team for a US-based lead generation business, managing a team of 7 and an estimated $2M+ in monthly media spend across the US market. Promoted from Sr. Media Buyer to Digital Marketing Manager in August 2019. - Lead generation campaigns across high-intent verticals including government assistance programs (Section 8 Housing, SNAP/Food Stamps, Medicaid, Medicare, LIHEAP, WIC) and financial services (personal loans, side hustle and income-generation offers). - Paid acquisition strategy across Google Ads, Meta Ads, Microsoft Ads, and Taboola, optimizing for lead volume, quality, and unit economics at scale. - Team leadership across 7 media buyers and analysts — campaign planning, performance analysis, and cross-ve

Senior Media Buyer

OnPoint

Dec 2017 - Aug 2019 (1 year 9 months)

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Marketing Manager

Nov 2016 - Aug 2017 (10 months)

Led marketing and design teams at cross-border retail e-commerce TiendaMIA.com, managing campaigns across multiple LATAM markets (Argentina, Chile, Colombia, Peru, Mexico, and Uruguay). - Increased sales in Argentina by 280% and in Peru by 130% within the first two months of market entry. - Drove 40% overall sales lift across the business in the first four months. - Directed multi-market marketing strategy across the LATAM footprint.

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Digital Marketing Analyst

Oct 2015 - Nov 2016 (1 year 2 months)

Planned and managed online mobile campaigns for Renxo S.A. across Peru, Colombia, Paraguay, Ecuador, Argentina, and Uruguay. Focus on campaign performance analysis and multi-market optimization in the mobile content vertical.

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Manager Analytics Lab / Producción Audiovisual

Jan 2015 - Oct 2015 (10 months)

Managed online marketing campaigns across Google Ads, Meta, and Email for a portfolio of clients including Suzuki, Toyota, and cross-border e-commerce TiendaMIA.com. Responsible for campaign creation, management, and performance analysis across all channels.

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Renzo Scivoli

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