Ari Jacoby

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Deduce raises $10M to protect accounts from takeover

VentureBeat

Jun 2021

Deduce, a startup leveraging algorithms to fight account takeover fraud, today announced that it closed a $10 million series A led by Foundry Group with participation from True Ventures. The New York-based company says that the round, which brings Deduce’s total raised to date to over $17 million, will support the launch of the company’s latest product, Deduce Insights, a platform that acts as “cybersecurity radar” to give early warning of fraudulent behavior.

Deduce Honored in AI and Data Category by Fast Company’s 2021 World Changing Ideas Awards

WebWire

May 2021

Deduce Customer Alerts honored for its innovative approach to protecting customer accounts from fraud by tapping a vast network of real-time identity data usually only available to internet giants and leveling the playing field for any size company

Data Poverty Is Keeping Fraudsters In Business

Forbes

Apr 2021

"Data is the new oil." Somehow, we’re still saying this in 2021. The oft-used metaphor still works, but I prefer to think of data as the new currency — one that divides companies into "the haves" and "the have-way-mores." All tech companies have data, of course, but the only data that’s truly valuable and provides insights — actionable data — isn’t as universal as it should be. This “data poverty,” or dearth of actionable insights, is a problem for companies across many verticals. Cybersecurity should not be one of them. The sentinels working to prevent the next enormous breach need all the grade-A data they can get — and fast. Data democratization, on a privacy-compliant basis, is the only way they’ll get it.

Improving Account Security: We’re All In This Together

Forbes

Feb 2021

People have changed a bit since TRW Information Systems suffered the first large-scale data breach because of a password carelessly posted on an electronic bulletin board (the 1980’s version of a social media post). We now watch Dynasty on Netflix. Big hair and shoulder pads have gone out of style, and we’ve shifted to making a large number of our purchases online, which has led to a spectacular explosion in data breaches and associated costs. Fast forward 37 years, and global cybercrime costs are projected to grow by 15% per year over the next five years, reaching $10.5 trillion annually by 2025, up from $3 trillion in 2015.

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The future of account security must be democratized

Security Magazine

Dec 2020

Today’s customers rarely bat an eye when they receive a security alert from a company with which they do business. That’s because large tech companies have baked identity confirmation and notifications of suspicious activities into their everyday user experiences. Credit card companies routinely flag transactions that appear outside of a person’s standard spending patterns or geography. The biggest online platforms notify users when someone has logged into their account from an unknown device or location. But this technology is still rarely available to most businesses outside of the tech titans and Fortune 500.

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Deduce Raises $7.3M To Secure Customer Identity

crunchbase news

Nov 2020

New York-based startup Deduce secured $7.3 million in seed funding and emerged from stealth to help secure user accounts.

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