Eric Groves

Every business relationship holds untapped potential — a future introduction, referral, or collaboration waiting to happen. Yet most networks remain dormant because we lack the tools and systems to activate them.

I’m the Co-Founder & CEO of Alignable, where we’re building the Relationship Layer — technology that helps small business owners transform static connections into thriving, trust-based networks that drive real business results.

Over 8 million business owners use Alignable to build relationships that lead to referrals, partnerships, and community growth. Our latest evolution — Alignable 360 — leverages AI to coach owners on how to grow stronger relationships, discover opportunity tags, and activate their networks for measurable success.

Before Alignable, I spent a decade as SVP at Constant Contact, helping millions of small businesses use digital marketing to connect with customers. Today, my mission continues: to make sure every business owner has the relationships, insights, and tools to grow through connection — not cold outreach.

I write and speak about:

- The rise of the Relationship Layer in business networking
- Network activation as the next frontier of growth
- How AI can deepen human connection in small business ecosystems