Nicholas Santomauro
About
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Head of Consumer Growth Marketing
San Francisco, California, United States
Résumé
Jobs
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Head of Growth Marketing and Product MarketingKrakenJan 2026 - Current (9 months)Responsible for scaling consumer growth of consumer apps via paid, organic and o&o channels and driving institutional product demand of Kraken Tokenize, Custody and USDG stablecoin rails for payment infrastructure. Launching 3 new consumer business apps/products including secured and unsecured lending.
Built acquisition strategies for the Krak credit card to acquire card-funded users across paid and partner channels, optimizing beyond account creation for KYC approval, card authorization, first deposit, repeat funding, trading activation, 90-day LTV and fraud or chargeback loss, using a risk-adjusted framework analogous to approval, activation, spend, utilization and loss-rate metrics in credit cards.
Performance mark- VP, Growth Marketing and Product MarketingFigureJan 2025 - Sep 2025 (9 months)Responsible for user growth of Figure Markets, asset backed loans and a secured lending marketplace. Grew Figure Markets by 6x, asset backed loans by 4x and launched the secured lending marketplace (called Democratized Prime) to contain $100M in loans in the first 3 months post launch.
Led a team of 10 acquiring users via paid, organic and O&O channels
Helped grow main DTC HELOC/Mortgage growth helping to grow originations from $150 to $200m per month via search, direct mail, OOH and TV (cTV and Linear) and affiliates like Bankrate and Credit Karma - Head of Product Marketing and Growth MarketingMagic EdenNov 2023 - Dec 2024 (1 year 2 months)Member of executive leadership team
- Director, Growth Performance MarketingBinanceMay 2020 - Sep 2023 (3 years 5 months)Created and led a User Acquisition and performance marketing team that peaked at 25 to drive new and returning active user growth. Managed PNL with spend topping at $250m a year
Acquired over 200m registered users and 20M new traders, increasing market share from 20% to over 52% globally; #1 in 42 markets
Acquired 1 million Binance credit card users. Developed growth programs to acquire higher-quality card-funded customers, segmenting cohorts by KYC completion, funding approval rate, deposit size and velocity, repeat purchase behavior, retained balances, trading volume, chargebacks and fraud incidence, then reallocating investment toward the strongest risk-adjusted CAC and LTV profiles.
Performance channe - Product Marketing ManagerAppleMar 2017 - May 2020 (3 years 3 months)Led the fintech and utilities vertical at Apple Search Ads
Delivered over 100% expectations/quota every quarter while there
Top clients included Coinbase, Robinhood, JPMC - Client PartnerTwitterApr 2014 - Mar 2017 (3 years)Ad sales and partnerships for performance marketing fintechs
Clients included Acorns, Square, Stripe, Credit Karma - AdvisorExabitsaiDec 2013 - Jan 2014 (2 months)
- AdvisorSynquoteOct 2013 - Dec 2014 (1 year 3 months)Advising on GTM and growth tactics for a stealth decentralized perps and options platform
- AdvisorPolymer LabsOct 2013 - Dec 2014 (1 year 3 months)Advising on GTM, Growth & Comms
- Data AnalysisChicago CubsNov 2012 - Dec 2013 (1 year 2 months)
- Professional Baseball PlayerNew York MetsJun 2009 - Apr 2011 (1 year 11 months)• Drafted 10th round (314th overall) in the 2009 Rule IV Draft
• Developed on field skills under tutelage of Mets greats, Wally Backman and Mookie Wilson
• Assigned captain of 2009 Brooklyn Cyclones
Education
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- Master of Business Administration - MBACornell Johnson Graduate School of ManagementJan 2019 - Jan 2021 (2 years 1 month)
- Bachelor of Arts (B.A, GovernmentDartmouth CollegeJan 2007 - Jan 2010 (3 years 1 month)