Jennifer Young

Committed to building a lovable outdoor travel brand backed by all the safety protections of an insuretech. I am a results-driven executive with a passion for product-market fit and a focus on growth and profitability. Believe in the value of being authentic as a leader and a teammate, the importance of being relentlessly optimistic, and always learning. Bringing over 25+ years proven international marketing experience and global outlook gained from living and working on three continents over my career. • Effective go-to-market strategies that increase revenue and market share - starting with collaborating on an overall strategic vision and then assembling the right resources, tools, and people to detail and move forward with an innovative plan. Always focussed on measurable results and optimized activities. Doing this for over the course of my career has resulted in a track record of significant growth. • Strategy and strategic planning - business, brand and marketing development across integrated omni-channel marketing (direct, digital, OTT, advertising, CRM/lifecycle programs). Management of complex tactical execution gained through managing cross-functional marketing teams in North America, Europe and Asia Pacific in financial, healthcare, CPG, technology and travel categories. • Belief in the power of ideas and creativity at the core - love being immersed in creativity, always investing in creativity across brand, product marketing and channels. • Process and people development - focus on improvement of operational process to increase efficiency, mentoring and support of people in achieving their goals and developing their careers, empowering impact players. -> Recognized by Forbes as Top 50 CMO Game Changing Marketing Leaders. -> Included on the Inc. 2024 Top 250 Female Founder List