Maggie Baird
Maggie Baird
About
Detail
Head of Events
Edmonton, Alberta, Canada
Hi, I'm Maggie 👋 I'm an event marketing leader with 15+ years of turning brand strategy into high-impact experiences that build community, drive loyalty, and deliver real, measurable revenue — especially when event marketing works hand-in-hand with sales and GTM teams.
👩💻 I lead the event marketing team at Jobber, bringing blue-collar businesses together through dynamic experiences that spark connection, elevate the brand, and drive meaningful revenue impact. My current obsession is finding where AI can make a real difference in event marketing — beyond the basics.
📲 My experience spans arts and culture, agency, and corporate environments (mostly tech), so I bring both creative vision and operational discipline to everything I build.
🤝 Beyond the day job, I serve on the CEMA Advisory Board, guest lecture at universities and colleges, and speak at industry events and with the media. I've been recognized as one of Edify's Top 40 Under 40 and a CEMA 50 Event Marketing Champion.
Let's connect if you're passionate about pushing the events industry forward — especially through AI — or curious about getting involved with CEMA. Always happy to chat. 🚀