Will Taylor

Vice President, Marketing & Operational Excellence (At School Segment)

Sodexo

Jul 2025 - Current (1 year)

- Marketing & Brand Portfolio Strategy: Drive the development and implementation of the Sodexo At School brand & program portfolio, as well as the promotional strategy focused on increasing student participation and community engagement. - Nutrition Leadership: Oversee nutrition strategy and compliance, ensuring all menus meet USDA guidelines while promoting wellness, inclusivity, and student choice. - Digital Strategy: Lead the deployment of digital tools and platforms that enhance the student experience, streamline operations, and provide actionable insights. -Culinary Innovation: Lead our culinary team to create culturally relevant, student-approved menus that balance flavor, nutrition, and cost-efficiency. - Audience Engagement: Dev

Senior Director, Service Development USA

Sodexo

Oct 2021 - Jul 2025 (3 years 10 months)

Leads a high-performing team to spearhead development of internal brands/services for all business sectors, including campus, healthcare, education, B&I, government, aviation, sports/leisure, and energy. Formulate strategies based on comprehensive analysis of consumer data and insights. Oversee brand/service development process, including branding, operations, UX, pricing, financial modeling, activation, and launch phases. Deliver guidance on all communication points for consumer-facing materials. Develop creative scope and sales content in liaison with external agencies and marketing, communications, and creative services team. Key Accomplishments: Spearheaded the development of over 25 branded services including Kitchen Works, Modern Re

Director, Service Development USA

Sodexo

Jun 2016 - Oct 2021 (5 years 5 months)

Responsible for the creation of food services and programs in line with North America Service Development Strategy to impact attainment of organizational sales and profitability goals. Lead project teams to ensure creation of relevant services which are driven through detailed research and consumer/market analysis. Accomplishments: - Developed & launched over 15 services across 4 business segments (Campus, Corporate, E&R, Healthcare), including coffee, convenience, restaurants, student dining, concessions, athletic dining, catering & QSR.

Director, Strategic Account Development - Campus Services

Sodexo

Apr 2013 - Jun 2016 (3 years 3 months)

Identify opportunities and develop innovative strategic solutions that align services with the campus long term growth plans. Central focus on Campus Real Estate Analysis, Meal Plan Development, and Long term Strategic Planning in an effort to bring insight and results to positively impact the Quality of Life on campus communities. Responsible for southwest region with managed volume of $150M+. Accomplishments: - Large campus contract extension (20 years, $700M sales volume) - Medium campus contract extension (10 years, $160M sales volume).

Senior Marketing Manager - School Services

Sodexo

Apr 2007 - Apr 2013 (6 years 1 month)

Responsible for driving growth and customer satisfaction through K-12 innovative marketing programs.

Regional Field Marketing Manager - Campus Services

Sodexo

Nov 2005 - Apr 2007 (1 year 6 months)

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