Sasha Stekhov-shalev

Senior Product Marketing Manager/ Add-ons

monday.com

Sep 2024 - Current (2 years 2 months)

Creating cohesive narratives that effectively communicate the value and benefits of offerings to enterprise clients. Collaborating with sales and enablement teams on sales-led growth (SLG) product marketing, and developing targeted collateral. Conducting thorough research with sales representatives and buyers to identify opportunities and refine messaging.

Senior Growth Product Marketing Manager /monday CRM

monday.com

Mar 2023 - Current (3 years 8 months)

Led a diverse team of professionals, including a designer, a content creator, acquisition manager, and a PMM, to consistently exceed performance targets quarter over quarter. Responsible for strategic planning, opportunity identification, and goal setting, ensuring seamless operations and achievement of objectives. Development and maintenance of a comprehensive positioning and messaging framework, informed by in-depth research on buyer personas, user personas, competitors, and market trends. This framework guided strategies to effectively position and promote the product's unique value proposition. Creation of compelling messaging and user journeys to showcase product capabilities and drive user engagement. Conducted growth experiments on l

Product Marketing Manager | Facetune2 | Facetune Video

Lightricks

Sep 2020 - Mar 2023 (2 years 7 months)

✔ Creating a holistic marketing and growth strategy for the apps ✔ Working closely with Product and Marketing teams to increase user acquisition & retention for the apps and drive strategic initiatives for marketing ✔ Developing and executing growth initiatives to drive user acquisition and retention leveraging marketing campaigns, and in-product growth levers ✔ Leading and coordinating positioning and marketing plans related to app updates and feature launches ✔ Measuring the impact of marketing activities including user acquisition, influencer, and brand awareness campaigns ✔ Conducting ongoing competitive analysis to develop compelling product positioning, pricing and messaging

V

VP Strategy

Jan 2016 - Sep 2020 (4 years 9 months)

✔ Ownership of strategy from ideation, market research, and down to the successful implementation of the low-level details. Translating clients' vision into clear goals and KPI's and building the marketing funnel to achieve them. ✔ Vast hands-on experience with PPC strategies, Facebook and Google Advertising, landing page design and optimization, creative content, and SEO. ✔ Building the agency from the ground up, from a "one-man show" to a team of full-time employees and a growing customer base.

M

Marketing & Business Development Manager

Jan 2014 - Jan 2016 (2 years 1 month)

“Et Ladaat” promotes financial-social literacy in Israel, conducts workshops and lectures, and provides financial counseling. ✔ Solely establishing organizational infrastructure and business plan, complete responsibility over the company’s media. ✔ Independent development of the Russian speaking branch and conducting lectures in Russian.

C

Competitive Intelligence Analyst - Marketing & Digital Technology

Jan 2014 - Jan 2015 (1 year 1 month)

Meidata provides Market Research & Competitive Intelligence for executives in leading local, regional & international companies. Its business reports offer valuable information & insights on international markets, based on diverse data sources, advanced processing tools & comprehensive analysis. ✔ Providing market research for leading companies in the Banking, Intertainment and Security industries. ✔ Focusing mainly on the analysis of fintech innovation, mobile apps and digital marketing.

D

Director of Alumni Affairs

Jan 2013

Startup is a nonprofit opportunities center for young adults which provides solutions for young adults aged 18-35 in areas of employment, higher education, and community-urban development. ✔ Founded the alumni affairs organization end to end: ♦ Budget management ♦ Creating knowledge and customer relations infrastructure ♦ Content development

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Public Relations Coordinator | Marketing Team Manager

Jan 2011 - Jan 2013 (2 years 1 month)

✔ Managing and motivating volunteers ✔ Working with internal departments and the media

T

Public Relations Consultant | Account management

Tzvi Communication and PR

Jan 2011 - Jan 2012 (1 year 1 month)

✔ Account management ✔ Promoting clients in the national and local press

Sasha Stekhov-shalev

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Sasha Stekhov-shalev

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