Brian Huck

Brian Huck

About

Detail

President and CEO
Allentown, Pennsylvania, United States

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • T Sportline
    Board Member
    T Sportline
    Jun 2021 - Current (5 years 2 months)
  • Driven Lighting Group
    Board Member
    Driven Lighting Group
    Nov 2019 - Current (6 years 9 months)
  • P
    President and CEO
    Apr 2019 - Current (7 years 4 months)
  • The Eastwood Company
    President & Chief Operating Officer
    The Eastwood Company
    Nov 2014 - Current (11 years 9 months)
    Responsible for creatively and profitably managing the Eastwood Company, including all business channels, product development, and continued retail expansion. Lead processes for strategic planning, acquisitions, and business development. As the Eastwood brand champion, inspire cross-functional teams to anticipate customer needs and exceed their expectations by “Doing the Job Right.”
  • The Eastwood Company
    Chief Executive Officer
    The Eastwood Company
    Nov 2014 - Current (11 years 9 months)
  • The Eastwood Company
    Vice President, Marketing & Sales
    The Eastwood Company
    Mar 2009 - Nov 2014 (5 years 9 months)
    •Senior Marketing Executive charged with driving growth in all channels •Transformed the Eastwood Company from a traditional catalog business to the premier online source for automotive restorers and hobbyists. This shift to a highly effective and content-focused e-commerce model effectively enhanced profit and revenue growth. •Successfully launched the Eastwood brand into the retail arena with the opening of its flagship store in 2014. Created a completely unique, hands-on retail model that integrates merchandise, education, video and social media into a DIY experience for consumers. •Envisioned and executed a rebranding effort that speaks to the Eastwood customer base and offers a contemporary and impactful brand experience for the f
  • D
    Senior Manager, Direct to Consumer Marketing
    DayTimers Inc
    Oct 2006 - Feb 2009 (2 years 5 months)
    Led cross-functional marketing team in the creation, execution and analysis of multi-channel campaigns driving new customer growth and increased retention, ultimately delivering the annual Direct to Consumer P&L budget. Key Results: •Overhauled customer segmentation scheme resulting in 40% increase in catalog response rate •Doubled prospecting response rate by leveraging internal and external resources to develop highly targeted prospecting models •Increased profitability of reactivation efforts by 25% through aggressive creative and circulation testing •Drove incremental purchase activity by creating product-specific campaigns designed to drive additional purchase, resulting in more than $500K in incremental demand
  • L
    Marketing & Catalog Operations Manager
    Life Uniform
    Mar 2000 - Oct 2006 (6 years 8 months)
    •Led catalog and direct mail operation to a 60% profit increase within first year in the position •Improved data selection models resulting in a 25% increase in direct mail response within first three months •Developed and implemented inventory control process decreasing backorders by 40% within first four months •Led e-commerce initiatives to improve design, usability and SEO resulting in 35% sales increase •Prepared and manage multi-million dollar direct mail, printing, fulfillment and catalog production budgets •Managed all aspects of 3rd party call center, fulfillment and warehouse operations, displaying superior knowledge of key performance measures and effectively articulating them to top management •Created and utilize customer respo
  • Robert Half
    Internet & Database Consultant
    Robert Half
    Aug 1999 - Mar 2000 (8 months)
    •Worked with small businesses and Fortune 500 companies nationwide to develop web, marketing and database solutions to improve and optimize operations and deliver results.
  • Walgreens
    Executive Store Manager
    Walgreens
    Aug 1996 - Aug 1999 (3 years 1 month)
Education verified_user 0% verified
  • Webster University
    Masters, Business Administration
    Webster University
    Jan 2004 - Dec 2006 (3 years)
  • University of MissouriColumbia
    Bachelor of Science (B.S, Communication and Media Studies
    University of MissouriColumbia
    Jan 1992 - Dec 1996 (5 years)
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